Fast food culture refers to a cultural phenomenon developed in the era of rapid consumption in order to satisfy people's rapid access to food and satisfy their spiritual needs. It was usually fast, convenient, and delicious. It pursued speed and efficiency. The main feature of fast food culture was the emphasis on "fast". It usually appeared in the form of fast food such as hamburgers, fried chicken, pizza, etc. It took a short cooking time and tasted delicious, providing a quick taste and satiety. In addition, fast food culture also emphasized convenience, so people could enjoy it at any time in their busy lives. Another characteristic of fast food culture was that it paid attention to taste. It pursued delicious taste, unique taste, bright colors and other characteristics to meet people's taste needs. The fast-food culture also emphasized the uniqueness and branding to attract customers. Although the fast food culture could quickly satisfy people's needs, there were also some shortcomings. For example, it usually lacks nutritional value and has high calories, which is not good for one's health. In addition, fast-food culture often lacked cultural content and could not provide deep spiritual satisfaction. In general, fast food culture is a product of the fast-food consumption era. It pursues efficiency, speed, and taste, but there are also some shortcomings and limitations.