The animated film Bear Haunts was criticized and hated by some viewers because of its unique storyline, character setting, and visual style. The following are some possible reasons: 1. Boring storyline: The theme of the animated film "Bear Haunt" is usually based on traditional Chinese culture and fables, but the storyline is often simple and lacks depth and complexity. In addition, the storyline may sometimes have logical loopholes or unreasonable situations that cause the audience to be confused or disappointed. 2. Stigmata and Disrespect for Character Images: Some characters in the animated film "Bear Haunt" are often portrayed as rigid, that is, their actions and thoughts are fixed into a certain pattern, which may make the audience feel uncomfortable. In addition, some of the characters 'images and settings were criticized as disrespecting traditional Chinese culture and values. For example, Bald Qiang was portrayed as a selfish, lazy and rude person. 3. Violent and bloody scenes: There are some violent and bloody scenes in the cartoon "Bear Haunt" that may cause discomfort or harm to some viewers. These scenes are sometimes portrayed too obviously or repetitively, which may annoy and bore the audience. 4. Too many advertisements: The advertisements of the animated film "Bear Haunts" may interfere with the quality and experience of the audience watching the animation. For example, the frequent appearance of sponsors 'advertisements and symbols. This might distract and annoy the audience. In summary, although the animated film "Bear Haunts" had certain advantages and characteristics in terms of production and creativity, its shortcomings in terms of storyline, character image, visual style, and advertising might affect the audience's viewing experience and evaluation.