A signed work on the platform had legal effect, copyright, and adaptation rights. Contracted works could be published on the platform, or adapted or published on other websites or platforms. The main functions of a contracted work were as follows: 1. Protecting copyright: The contract means that the author has the copyright and adaptation rights of the work and can legally publish and distribute the work on his own platform. 2. Increase exposure: Contracted works can get more exposure opportunities on the platform, increase the number of clicks and readers of the works, and increase the popularity and commercial value of the works. 3. Earning income: By publishing contracted works on the platform, authors can earn a share of the platform's revenue, as well as royalties, traffic fees, and other income. 4. Build IP: The contracted works can further build IP and turn it into commercial value to attract more attention and investment. Contracted works were very important for web authors. It could increase exposure, earn profits, and build IP, which would help the author develop better on the path of web writing.