There might be many reasons why there was no free e-book for newcomers. On the one hand, the competitive e-book industry could help newcomers gain more users and traffic to increase their popularity and market competitiveness. On the other hand, the free strategy might also reduce the loyalty of users to the platform, resulting in the loss of users and negatively affecting the platform. In actual practice, e-book platforms usually adopted different free strategies such as free trials, free downloads, free updates, and so on. In addition, the platform may also earn income through other means such as advertising, membership services, etc. Therefore, the specific reason why there was no free e-book for newcomers needed to be analyzed according to the actual situation of the platform.