What did the internet catchphrase "planting grass" mean?
" Planting grass " was an online catchphrase that originated from Social commerce platforms such as Little Red Book. It was used to describe women who were gradually attracted by the appearance, taste, and effect of a certain product during the shopping process. However, after in-depth understanding and trial, they finally decided whether to buy the product or not. The meaning of "planting grass" could be understood as "pulling grass". On Social commerce platforms such as Little Red Book, users could help other users understand the characteristics and advantages of the products they had purchased by sharing their experiences so that they could better choose whether to buy or not. Therefore,"planting grass" and "pulling grass" were both behaviors during the shopping process.