A truly excellent copywriting should have an attractive title, a concise and clear narrative, a lively and interesting plot, a profound theme, and a unique language style. In web novels, excellent copywriting could often attract the attention of readers, generate strong interest, and leave a deep impression. Some of the most common and excellent copywriting included the titles of novels, essays, poems, and other literary works, as well as various blog posts and self-media articles. A good copywriter should be able to accurately capture the readers 'attention and use a lively and interesting language style and profound theme to attract their interest and make them have the desire to read. At the same time, the copy should also have a certain literary and artistic quality, so that readers can enjoy the beauty of reading.