There were many reasons for the low click rate of online novels. 1. The content is not attractive enough: If the content of the novel is not exciting, interesting, and fascinating enough, it will be difficult for the readers to be attracted and leave a deep impression. Naturally, it will be difficult to get a click rate. 2. Unpopular subject matter: If the novel's subject matter is not popular, such as science fiction, fantasy, history, romance, etc., readers 'interest may not be as popular as other subjects, which may also lead to low click rates. 3. The writing style is not elegant enough. If the writing style of the novel is not elegant enough, it will be difficult for the readers to be attracted and invested in the novel. This may also lead to a low click rate. 4. Not enough promotion on the website: If the novel is not promoted enough on the website, such as not appearing on the recommendation page or not attracting attention on social media, it will be difficult for readers to discover and understand the novel. This may also lead to low click rates. 5. Insufficient number of readers: If the target reader group of the novel is relatively small, such as only targeting readers of a certain age group, then even if the novel is written well, it is difficult to get enough reader support, resulting in low click rates. The low click rate was not necessarily due to the quality of the novel. Sometimes, it could be caused by other problems. In order to increase the click-through rate of the novel, he needed to constantly try and improve, find a suitable audience for the novel, strengthen the website promotion, and constantly improve the quality and content appeal of the novel.