The main consumers of online novels were young people, especially readers aged 18-35. This age group of readers usually had a strong interest in reading and spending power, and they were more concerned about the content and plot of online novels. In addition, the readers of online novels also have regional and cultural differences. For example, the age and gender ratio of online novel readers in different regions may be different.
There were several reasons why college students became the main online consumer group: 1. The popularity of online consumption: With the development of Internet technology, online consumption has become an indispensable part of people's lives. As young people, college students have a strong ability to accept new things and have a higher understanding and awareness of online consumption. They are more likely to become decision-makers and participants of online consumption. 2. College students 'economic status: Most college students' family economic status is relatively superior and can afford the cost of online consumption. At the same time, college students were in the stage of life development, and their material needs were not very high. They paid more attention to the enjoyment of the spiritual level, and online consumption could meet their needs. 3. College students 'consumption habits: College students' consumption habits are more mature and pay more attention to quality and experience. The online consumption platform could provide a variety of goods and services to meet the different needs of college students, such as online learning, shopping, entertainment and so on. 4. College students 'social needs: College students are a social group. They can make new friends through various social platforms to exchange experiences and share their lives. Online consumption had also become a way for them to expand their social circle and make like-minded friends. To sum up, the main reasons why college students became the main online consumer group were the popularity of online consumption, economic situation, consumption habits, and social needs.
The main paying audience for online novels were usually older and more educated readers because they could easily understand and accept more complicated and rich storylines. In addition, some online novels will also attract readers who like to seek excitement and adventure because these novels usually contain some thrilling plots and scenes.
The consumer group has the following effects on consumer psychology: 1. Consumption concept: The social and cultural background, values and lifestyle of the consumer group will affect their consumption concept. For example, some consumer groups pay more attention to brand, quality, service, while some consumer groups pay more attention to price, convenience and other factors. 2. Consumption preferences: consumers can choose different consumption preferences according to their interests, hobbies, occupation, age and other factors. For example, young people paid more attention to fashion, personality, experience and other aspects of consumption, while the elderly paid more attention to practical, cost-effective and other aspects of consumption. 3. Consumption behavior: The consumer group chooses different places of consumption and purchases different goods and services according to their own consumption concepts, consumption preferences, and consumption behaviors. For example, some consumer groups would go to large shopping malls and supermarkets to shop, while other consumer groups preferred to buy goods on online shopping platforms or social media. 4. Consumption psychology: The consumption behavior and psychology of the consumer group will also affect their consumption decisions. For example, some consumer groups might choose to buy certain products because of brand beliefs, social status, reputation, and other factors, while other consumer groups might pay more attention to the quality, practicality, and cost-effectiveness of the products. The consumer group has a profound impact on consumer psychology. Their consumption behavior and psychology will affect the consumption habits and consumption culture of the entire society.
Online product stories can influence consumer behavior by creating an emotional connection. For example, if a product has a story about how it was made by a small family - run business that overcame many challenges, consumers may feel more inclined to support it. They see the human side of the product.
A time consumer story could be a narrative that details how time is spent or consumed in a particular situation. For example, it might be about a project at work where various tasks took up different amounts of time, like meetings that lasted for hours and research that took days. It could also be a personal story, such as a long journey where waiting at the airport and the flight time all added up to a significant amount of time consumption.
Consumer sovereignty is definitely a fact. For example, when a lot of consumers prefer eco-friendly products, companies start to produce more of them. Also, social media gives consumers a platform to voice their opinions and shape the market.
The online novel communication group could be found on the internet, in novel forums or social media platforms such as Douban, Zhihu, Weibo, etc. There were a large number of novel lovers who could join the relevant novel group to communicate and discuss with other novel lovers. In addition, there were also community sections on novel websites such as Qidian Chinese Network, Xiaoxiang Academy, Feilu Fictional Network, etc. These websites usually had relevant discussion forums that could be joined to communicate with other novel lovers. To join the novel exchange group, one needed to register an account and then apply to join the relevant group to communicate with other novel lovers.
One top story could be the increase in consumer spending during holiday seasons. For example, during Christmas and New Year, people tend to spend more on gifts, food, and travel. Another might be the shift in consumer spending towards sustainable products. Consumers are becoming more conscious of environmental issues and are willing to pay extra for eco - friendly items. Also, the growth of e - commerce and how it has changed consumer spending patterns is a significant story. People are now more likely to shop online, which has led to changes in the retail landscape.
A consumer ordered furniture online. It arrived damaged, and when they contacted the company, they were given the run - around. First, they were told to send pictures, which they did. Then they were asked for more details. After weeks of back - and - forth, they still hadn't received a replacement or a refund.
The digital transformation in the consumer goods industry is a big deal. With the growth of e - commerce, companies are now more focused on their online presence. They're using data analytics to understand consumer behavior better, target marketing more effectively, and optimize their supply chains for faster delivery. This has changed the way consumer goods are sold, promoted, and distributed.