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The Happy Meal…

happy Meal toy

2026-01-13 06:19
2026-01-13 07:09

The Happy Meal was first introduced in the United States in June 1979. It was a set meal for children at McDonald's, and it usually came with a toy. The portion size of this set meal was relatively small. In addition to children, it also attracted some elders, consumers who liked to collect toys, and consumers who pursued "health". When McDonald's entered the China market in 1990, it brought Happy Meals with it. McDonald's was the ancestor of the fast food industry. The idea of gifting toys originated from creating a restaurant with a "family atmosphere." The first Happy Meal launched in 1979 included a hamburger, fries, drinks, and a toy series with a circus carriage theme, which caused a huge sensation in the United States. In terms of marketing, toys were an important marketing strategy for McDonald's. For example, in 2014, 35 million toys were sold in China. Based on 10 yuan per toy, the revenue could reach 300 million yuan. Its marketing strategy included cooperating with popular IPs, transmitting happy culture, and creating memories. For example, the helmet that was co-branded with China's lunar exploration in 2022 was a limited edition, with the highest price being 288 yuan. Last year, the Tetris-shaped game console in the shape of McLear's chicken nuggets set off a nostalgic gaming trend among the 70s and 80s. McDonald's updated its toys every month, which helped to maintain the popularity and freshness of the topic. It also reflected the "happy" culture and attracted children and adults who were still "childlike". In addition, McDonald's would launch different Happy Meal toys in different regions. For example, on September 5, McDonald's in Australia launched Mario Kart figurines in its stores all over Australia. Every Happy Meal purchased could get a figurine, a total of 10 collectible, and each set meal came with a specially designed box that could be used as a small garage. Earlier this year, it also launched a winter warming artifact "Nuggies" snow boots designed to look like chicken nuggets. During Children's Day, the toys in the June 1 event launched by McDonald's also received much attention. For example, the "McGee walkie-talkie" from June 1 in 2024 could be obtained at any cost + 38 yuan. Its appearance was designed to look like McGraw chicken and French fries. There were two in a set. It could really be used as a walkie-talkie. The communication distance could reach 300 meters, and it could even be connected to the security walkie-talkie. The toy was limited to 500,000 pairs nationwide. Once it was launched, it was quickly sold out. The price in the speculation circle increased tenfold, from 38 yuan to 420 yuan. It was sold on various e-commerce platforms, with the highest sales volume reaching 1000 +. Although the official limit was 500,000 pairs, the sales volume on each platform was not less than 20 million, making it difficult for ordinary consumers to buy it online and offline. Translated as: Palace of Pleasure, the novel is equally exciting. Everyone is welcome to click and read it!

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