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Liu Yijun, Zhou Dongyu, Defu advertisement

2026-01-09 17:39
2026-01-09 20:58

Zhou Dongyu and Liu Yijun acted out Dove Chocolate's mini movie advertisement, Goodbye, Ferris Wheel. In the advertisement, Liu Yijun played the role of a frustrated person facing the loss of the boss (the amusement park closed down), and Zhou Dongyu played the role of an unemployed employee. The two were both people who had fallen from grace but had completely different attitudes towards things. Through the comparison between the two, the advertisement conveyed the Dove brand's concept of "pleasure first". It compared the difficulties of life to the bitterness of chocolate before it became sweet. After tasting the "bitterness", it became "sweet". While conveying the brand concept of Dove chocolate to the outside world, it also led to the fact that it was not only a dessert, but also a food that could delight the heart and heal the soul. In addition, the advertisement also aimed to launch the "Full Potential" program, allowing more women's voices and stories to be known to the world, encouraging every "she" to bravely make choices and change, and embark on a happier future. While waiting for the TV series, you can also click on the link below to read the classic original work of "Dafeng Nightwatchman"!

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