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What is the distribution model of Netease's cloud novel?

2026-04-01 17:10
2026-04-01 18:44

Netease's cloud reading novel distribution model had its own uniqueness. Netease Cloud Reading was backed by the Netease Group, and the fluency of its novel distribution content was guaranteed. It introduced a new sharing model, and even reached nearly 100% sharing. The value of a single reading of an excellent book in the website was more than 2 yuan, and the average income value of reading pictures and texts was 0.3 yuan. According to this income level, 10,000 readers could bring in 3000 yuan of income. This model was more advantageous than the traditional method of relying on advertisements and user rewards on official accounts. It could avoid problems such as advertisements damaging the reading experience of fans and the instability of user rewards. It built an emerging cooperative industry chain between the official account and the content platform. Read more exciting novels for free

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