A survey report on college students 'consumption views, 3000 words

2026-10-25 20:54

**<>** ** I. Introduction ** As a special consumer group in society, the shaping and cultivation of college students 'consumption concept not only affected the formation and development of their own world view, but also had an important impact on their moral behavior in their lifetime. With the development of society and economy, the consumption view of college students has become more diverse and complicated. Therefore, it is of great significance to investigate the consumption view of college students. ** II. Consumption Status of College Students ** (I) Consumption Level 1. regional difference There were differences in the consumption level of college students in different regions. Taking the city of Shen Yang as an example, nearly 70% of the university students in Shen Yang spent between 1000 and 2000 yuan a month. Among them, 600 - 1000 yuan accounted for 13.83%, 1000 - 1500 yuan accounted for 35.16%, 1500 - 2000 yuan accounted for 32.28%, and more than 2000 yuan accounted for 18.73%. In the country, more than 40% of the college students surveyed had an average monthly income of 1501 - 2000 yuan, and more than 70% of the college students surveyed had an average monthly expenditure of 1000 - 2000 yuan. 2. Family economic impact Family economic status has a significant impact on the consumption level of college students. More than 70% of the students 'living expenses came from their families, more than 20% of the students came from their families, and 2.88% of the students relied on themselves. Students with better financial conditions may have higher spending quotas, while some students with poor financial conditions may have lower spending and may need to subsidize their living expenses through part-time jobs. (II) Consumption structure 1. basic living consumption Food expenses played an important role in the consumption structure of college students. For example, in the monthly living expenses of university students in Shenyang, food expenses still accounted for the "bulk" of the expenditure. Among them, 9.8% were within 500 yuan (including 500 yuan), 56.77% were within 500 - 1000 yuan, 23.34% were within 1000 - 1500 yuan, 6.34% were within 1500 - 2000 yuan, and 3.75% were above 2000 yuan. In addition to food, basic living expenses such as accommodation and transportation were also necessary expenses. 2. Learning to spend The consumption of school supplies was a part of the consumption of college students, including the purchase of books, stationery, computers and other learning equipment. Some students spent more than 400 yuan on books in the first week of each semester, while others spent about 100 yuan a month on books. 3. entertainment consumption Entertainment consumption also accounted for a certain proportion of college students 'consumption. For example, some students spent about 400 yuan a month on entertainment, including watching movies, going to KTV, and other activities. 4. social and romantic spending In terms of social activities, college students would have meals, club activities, and other expenses. Love expenses could not be ignored in the consumption of some college students. College students in love spent about 100 - 300 yuan more per month, the least was about 50 yuan, and the highest reached 1000 yuan (such as giving expensive gifts to each other). There were various ways to bear the love expenses, such as the man bearing all the expenses, the man and the woman bearing all the expenses together, and the woman taking the initiative. ** 3. Problems with college students 'consumption views ** (I) Weak Concept of Saving Many college students lacked the awareness of saving. When asked about their financial situation after the end of the semester, most of the students admitted that their spending exceeded the scope of their plans. Some students even needed to borrow money to go home. The rest of the students rarely had a savings plan, but they were thinking about how to spend the remaining money. (II) The consumption gap is widening and the two are divided. The consumption gap between different college students was obvious, which was related to both family economic conditions and personal consumption concepts. Students with good family economic conditions might spend more and pursue a high-quality life, while students with poor family economic conditions might spend more frugally. This kind of polar phenomenon gradually appeared among college students. (3) Unreasonable consumption structure 1. dietary respect In order to maintain their figure or save money, some girls chose cheap food regardless of their nutritional needs, which reflected the irrationality of their diet consumption structure. 2. non-essential consumption Some college students spent too much on non-essential expenses, such as pursuing fashion and famous brands. In order to have a popular mobile phone, branded sports shoes, cosmetics, or clothes, some students scrimped on food and clothing, even sacrificing other necessary expenses. They borrowed money from others or even stole money to satisfy their desires. They did not know how to live within their means. (4) Overspending on love Some college students who were in love could not rationally grasp the principle of moderate consumption in love expenses. Although there were various ways to bear love expenses, in general, love caused some students to increase their monthly expenses, which may bring some economic pressure to the family. It also reflected the immaturity of college students 'love consumption concept. ** IV. Analysis of the causes of college students 'consumption problems ** (I) Impact on the social environment College students lived in an environment where they were in full contact with society. Hedonism, money worship, extravagance and waste, and other unhealthy social ethos were easy to invade them. When the concept of pursuing famous brands and high consumption was popular in society, some college students were easily affected and formed psychological convergence, which was reflected in their consumption behavior. (2) Family factors 1. economic support When the family could meet the higher consumption conditions, some unreasonable consumption ideas were easily reflected in the consumption behavior of college students. For example, students from well-off families might be more likely to compare spending. 2. family education It was difficult for parents to guide their children correctly when there were misunderstandings in their own consumption concepts. If parents lacked education on the correct concept of consumption for their children, their children might have no plans and unreasonable situations when spending. (3) Absence of school education The education environment of a school has an important influence on the cultivation of students 'consumption concept. If the school lacked the education content of financial and business education and the guidance of consumption concept, college students would easily have a biased view of consumption in the face of a complex consumption environment. ** 5. Guidance for college students to establish a correct concept of consumption ** (I) Family Guidance 1. provide reasonable living expenses When parents provided living expenses, they could refer to the consumption level of the city where they studied and the local minimum wage level to avoid excessive living expenses that would lead to unrestrained consumption of their children. At the same time, they had to ensure the basic living and learning needs of their children. 2. Cultivate a sense of saving Parents could guide their children to build a sense of saving, such as encouraging them to save part of their living expenses for emergencies. 3. Correct Consumption Demonstrations Parents themselves should establish the correct concept of consumption and provide the right consumption demonstration for their children in their daily lives. (II) School Education 1. Carry out consumer education courses Schools could set up specialized consumer education courses, including financial and business education, rational consumption education, etc., to improve college students 'rational understanding of consumption. 2. Create a healthy consumption atmosphere Through the construction of campus culture and other methods, a healthy consumption atmosphere was created, such as carrying out thrifty themed activities and advocating green consumption concepts. (III) Self-improvement of college students 1. enhance financial awareness College students should learn financial management knowledge, plan their living expenses reasonably, formulate consumption plans, and avoid spending without a plan. 2. establish correct values They should establish correct values, not blindly pursue material enjoyment, not be influenced by the psychology of comparison, and pay attention to their actual needs and economic ability when spending. ** 6. conclusion ** The situation of college students 'consumption view reflects the various problems and the complicated reasons behind the consumption of contemporary college students. Families, schools, and society should work together to guide college students to establish a correct concept of consumption. This would not only help college students 'healthy growth and development, but also have a positive impact on the consumption ethos of the entire society. Read more exciting novels for free