There's no one person who can be clearly pinpointed as starting the legend of the candy cane story. It likely grew out of the Christian community over time as a way to use a common Christmas treat to convey religious messages.
The origin of who started the legend of the candy cane story is a bit hazy. It probably emerged from the collective creativity of early Christians. They wanted to incorporate the simple candy cane into their religious teachings during the Christmas season. So, it was more of a gradual development within the religious culture rather than the work of a single individual.
It's really difficult to say exactly who started the legend of the candy cane story. It seems to have developed organically within the Christian tradition. As Christmas traditions evolved, the candy cane became more than just a sweet. People started to attach religious significance to it, and the legend grew from there. It could have been started by a group of clergy or devout believers who saw the potential of using the candy cane as a teaching tool about the story of Jesus, but there's no definite record of a single starter.
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