Selling your own book requires some strategies and techniques. You can refer to the following suggestions: 1. Decide on the target audience: Decide which groups your book is targeted at, such as young people, middle-aged people, housewives, etc. Then design the content, style, and pricing according to the characteristics of these groups. 2. Create promotional materials: promotional materials, including posters, pamphlets, website links, etc., can be posted on major social platforms, social media, Douban, Zhihu and other websites to attract more readers. 3. Cooperate with a publishing house: You can cooperate with a publishing house to promote your book to the market through the publishing house's channels. 4. Open a physical bookstore: If you have enough funds and venues, you can consider opening a physical bookstore to attract more readers through the display and publicity of the physical store. 5. Participating in e-book competitions and publishing activities: You can participate in e-book competitions and publishing activities to gain more exposure and opportunities to promote your book to a wider readership. 6. Make use of online sales channels: You can sell your books through online sales channels such as Amazon, Jingdong, Dangdang, and other platforms to obtain more revenue.