No matter how great your products or ideas are, you won't get noticed until you start marketing. And even if you do get noticed, it will take time. Ruby knew this well—marketing was the key to everything.
Here, though, the situation was even trickier. Many people in this world didn't have phones or easy ways to discover new businesses. She needed to do something unique, something memorable that would imprint her brand in people's minds.
Brand. The word lingered in her thoughts. Yes, she needed to create a brand. Something people could recognize and trust.
But for that, she needed her PIC card first. Without it, she couldn't register her business name or even think about official branding. Her lips pressed into a thin line as she remembered the "generous" gift from the government witches. Hmph. If I didn't need that PIC card so badly, I wouldn't have even bothered to help them recover their data.