Marsha
@InfinityOfficial: Some brands claim to be "one of the best." We decided to show, not tell. Watch our new ads and see for yourself.
[Video: The ad opens on a pure white backdrop. A voiceover begins: "They say they're one of the best. We say, why limit yourself?" As the voice speaks, we see hands placing designer clothes on invisible mannequins. The camera pans out to reveal the clothes spelling "ONE" in massive letters. The voice continues: "At Infinity, we don't settle for being one of anything." The shot changes to a birds-eye view of a crowded street. People wearing Infinity clothes begin to move, creating a living, breathing infinity symbol. The voice concludes: "Because true style? True style is infinite." The Infinity logo appears, shimmering like a mirage.]
Views: 4.7M
Comments: 15.6K
[Video: ad opens on a clear blue sky. Suddenly, an airplane trails white smoke, forming the Infinity logo. As the camera pans down, we see a city street. People wearing Infinity clothes begin to move in unison, creating a living, breathing infinity symbol. The voiceover begins: "Some brands aim for the sky. We've already been there." The scene shifts to a underwater shot, where divers in wetsuits form another infinity symbol. "Others dive deep. That's old news to us." Finally, we see a satellite view of Earth, with lights forming the Infinity logo across continents. "Because at Infinity, we won't just cross boundaries. We'll erase them." The tagline appears: "Infinity: No Limits."]
Views: 8.1M
Comments: 27.3K
@Arell_Rose: The wait is over. "Wishing for One of a Kind" drops June 11th. Here's the cover and track list. Get ready for the journey.
[Image: The cover shows Arell standing on a grand staircase, his figure haloed in soft light. The top of the staircase is shrouded in mist. Below him, the stairs are a canvas of intricate, abstract art. A closer look reveals hidden images: the Chicago skyline, handcuffs, a microphone stand, a dog, a museum and many others.]
Tracklist:
1. Freestyle
2. We Got It
3. Whatever She Wants
4. 2 Exclusive (ft. Young Thug, Travis Scott, Swae Lee)
5. M.O.B. (ft. XXXTentacion, Ski Mask The Slump God, Juice WRLD)
6. Pink Dust
7. Let Me Know
8. Slimed In (ft. Young Thug)
9. In the House
10. Psychedelic
11. Fair Trade (ft. Travis Scott)
12. Runnin Over (ft. Post Malone)
13. somanyzombie$
14. Outside
@Arell_Rose: The "Introduction to One of a Kind" Tour kicks off June 15th! 7 weeks, 3 continents. From Atlanta to Amsterdam, we're bringing the heat. Tickets on sale Friday.
@musicmavened22: Yo @Arell_Rose who tf are XXXTentacion, Ski Mask and Juice WRLD? They better not ruin the tape.
@_watch_dog_: That Infinity ad tho. Arell really out here playing 4D chess.
@chartdata: @Arell_Rose's "Freestyle" reaches new peak of #46 on Hot 100 following Vine trend.
@billboardcharts: .@PostMalone debuts at #99 on Hot 100 with "White Iverson". First chart entry for @Infinity_Records artist under Arell Rose.
@genius: Breaking down the hidden meanings in @Arell_Rose's WishingForOneOfAKind cover. A journey through time and sound. [LINK]
@KendrickLamar: This industry needs One Of A Kind. #RealRecognizeReal
@LosAngelesConfidential [The Game]: Y'all swear y'all ready for projects. Keep dropping singles lil man. TheDocumentary2 coming soon.
@RickyRozay: These new kids think they running the game. Wait till the Bawse drops.
@indialove: Learning things 📚❤️ [Image: India and Arell on a bed covered in books, both smiling at the camera]
@LosAngelesConfidential: You lil hoes need real niggas, why ya'll messing with these lames who got ya'll reading books and shit… I bet you they won't help em when real ones pull up. Strictly facts!
@Kamila: @LosAngelesConfidential. You was jumping around so much in that fight I swear your ass might've started clapping. Be silent, ain't nobody paying you mind.
@NBADraft: Sources: Milwaukee Bucks in talks with G League MVP Kenny Valery for potential 2nd round pick. #NBADraft
@Pharrell: Proud of my young brother @Arell_Rose. Changing the game in music AND fashion. This is just the beginning.
@SwaeLeee: That "2 Exclusive" bout to shake the game up. @Arell_Rose we did it 🔥 #SremmLife
@trvisXX: LA FLAME x ROSE 🌹🔥 Fair Trade was just the warm up. Wait till y'all hear this new heat #Rodeo
@youngthug: SLATT! @Arell_Rose really my slime 4L. 🐍💚
@YoungDolph: S/O to the young king @Arell_Rose. From the South to the top. We way up. #ItsDolorGang
@asvpxrocky: 👀👀👀👀👀👀👀
@mtv: Is @Arell_Rose the future of hip-hop? 5 reasons why #WishingForOneOfAKind might change the game [LINK]
@XXL: Who are @Infinity_Records' new signees: XXXTentacion, Ski Mask The Slump God, NBA Youngboy, Cardi B, Cochise, Post Malone and Juice WRLD. The next wave? [LINK]
@complex: How @Arell_Rose is redefining the path to success in hip-hop [LINK]
@hypebeast: The @InfinityOfficial effect: How one brand is causing seismic shifts in streetwear culture. [LINK]
@voguemagazine: From the studio to the runway: @Arell_Rose is bridging the gap between music and fashion like never before. [LINK]
@forbes30under30: At 19, @Arell_Rose has built a multi million dollar business. What's next for hip-hop's youngest mogul? [LINK]
@hot97: The Summer Jam lineup just got hotter! @Arell_Rose added as a special guest. It's about to be lit! #SummerJam2015
@PostMalone: Blessed to be part of the @Infinity_Records fam. Really thank Arell and Geoffrey for changing my life.
@Diddy: Love this from you @Arell_Rose. Lets link soon. 🤞
@charlamagne: Ayo @Arell_Rose, we need you back @breakfastclubam ASAP.
@funkflex: Yo @Arell_Rose, we need to get you in the studio for a freestyle. Hot97, let's make it happen! #Bars
@RapCaviar: The future is now. @Arell_Rose's #WishingForOneOfAKind about to change the game. June 11th, mark your calendars.
@WORLDSTAR: @Arell_Rose really out here doing it big. Music, fashion, business. Young king moves. 👑 #WishingForOneOfAKind
@DJAkademiks: Ay @Arell_Rose, we need another interview ASAP.
@Arell_Rose: @DJ Akademiks. I got you, dw.
@JoeBudden: This @Arell_Rose situation got me intrigued. Might have to bring him on the pod.
@applemusic: .@Arell_Rose's rise is unprecedented. Tune in to Beats 1 for an exclusive #WishingForOneOfAKind preview, tonight at 8PM ET.
@NME: .@Arell_Rose: "I'm not here to fit in. I'm here to stand out."
<>
The State Farm Arena in Atlanta was buzzing with anticipation. The air felt electric, charged with the energy of thousands of fans packed shoulder-to-shoulder, their excited chatter filling the massive space. The stage lights dimmed, plunging the arena into darkness for a moment before a spotlight pierced through.
Kendrick Lamar stood there, microphone in hand. The crowd erupted, a deafening roar that seemed to shake the very foundations of the building. Kendrick raised his free hand, a small smile playing at the corners of his mouth as he waited for the noise to subside.
"What's good, Atlanta?" His voice boomed through the speakers, igniting another wave of cheers. "Y'all ready to get lit tonight?"
The response was immediate and thunderous. Kendrick nodded, his eyes scanning the sea of faces before him.
"Man, it's always love when we come to the A," he continued, pacing the stage with an easy confidence. "This city, man... y'all got something special here. The energy, the culture, the music – it's unmatched." He paused, letting his words sink in.
"Speaking of special," Kendrick's tone shifted, a hint of excitement creeping in. "We got something real for y'all tonight. You see, being out here in Atlanta, I had to bring out an artist who's been making some serious waves. We linked up recently, and let me tell you – the respect and bond we built? It happened quick."
A murmur rippled through the audience, speculation and anticipation building.
Kendrick grinned, clearly enjoying the moment. "Now, I know y'all are smart. So let me ask you this – who do you think I'm talking about?"
The arena erupted as everyone shouted names.
As the guessing game continued, a hooded figure emerged from the wings, moving towards center stage. Kendrick's eyebrows shot up in mock surprise.
"Woah, hold up," he said, turning to face the newcomer. "Who's this trying to crash my show?"
The figure reached for the mic, and Kendrick, playing along, held it just out of reach. "Nah, nah, you gotta identify yourself first. We don't just hand over the mic to anybody in Atlanta."
In one fluid motion, the figure threw back his hood, revealing a face that sent the crowd into a frenzy. Arell stood there, a wide grin splitting his features as he basked in the reaction.
Kendrick laughed, shaking his head in feigned disbelief. "I should've known. Atlanta, make some noise for Arell!"
The roar that followed was deafening. Arell took the mic, his eyes sparkling with excitement as he surveyed the packed arena.
"What's good, Atlanta?" he shouted. "Y'all ready to turn up tonight or what?"
Kendrick clapped Arell on the shoulder. "Man, do your thing. Show 'em why you're next up." With that, he retreated to the side of the stage, giving Arell the spotlight.
Arell turned to the DJ booth, a look of determination settling over his features. "Yo, DJ! We good?"
The opening beat of Freestyle began to pulse through the speakers, and a new wave of excitement washed over the crowd. Arell raised the mic, his voice cutting through the music.
"I heard this is y'all's new national anthem or something," he said, a hint of playful challenge in his tone. "So I want to hear y'all rap this shit louder than you ever have before. You think you can do that for me, Atlanta?"
The response was immediate and affirmative. Arell nodded, satisfaction evident in his expression.
"Alright, let's go then. Da Vinci, Da Vinci, yeah!"
As Arell launched into the first verse, the entire arena seemed to move as one. Thousands of voices joined his, creating a wall of sound that was almost overwhelming in its intensity.
"You know what I'm sayin'? The whole Infinity
You know what I'm sayin'? I put this up
Shoutout my label, that's meI'm in this bitch with KV
I'm in this bitch with Malik
I just poured up me a eight
Real nigga all in my face
Five hunnid racks in my safe
Five hunnid racks to the mansion
What you know 'bout showin' love?
What you know 'bout pullin' up, in Bentley trucks?
These bitches fallin' in love
All of my niggas on go
None of my niggas no ho
All of my niggas know 'bout smoke
All of my niggas together
We came from the bottom
We used to wear each other clothes.
The crowd matched him word for word, their voices rising and falling in perfect sync with the beat.
"We came from the bottom
We used to wear each other clothes
None of my niggas gon' fold
Couple pussy niggas told
They ain't my niggas no mo'."
As Freestyle came to an end, the arena erupted once more. Arell took a moment to catch his breath, the exhilaration of the performance evident in his wide smile.
"Y'all feeling good tonight?" he asked, The crowd's response was emphatic. "Alright, alright. Now, I got one more for y'all. You ready?"
The opening notes of Fair Trade filled the air, and a hush fell over the crowd. This was a different vibe – more introspective.
"I don't understand why you blame me
Just take me as I am, it's the same me
We should be (Yeah)
Senseless sight to see
Yeah
Senseless sight to see"
As Arell delved deeper into the song, the audience swayed in unison, many with their eyes closed, letting the lyrics wash over them.
"Imitation isn't flattery, it's just annoyin' me
And I'm too about it
And the dirt that they threw on my name
Turned to soil and I grew up out it
Time for y'all to figure out what y'all gon' do about it"
The conviction in Arell's voice as he delivered these lines was unmistakable. The crowd felt it, responding with raised hands and shouts of agreement.
"I've been losin' friends and findin' peace
Honestly that sound like a fair trade to me"
The final notes of Fair Trade faded away, leaving a moment of charged silence before the arena erupted into thunderous applause. Arell stood there, chest heaving, a look of pure joy and gratitude on his face.
As the cheers continued, Kendrick strode onto the stage, mic in hand, a wide grin on his face. He threw an arm around Arell's shoulders, pulling him in for a quick embrace.
"Atlanta, make some noise one more time for Arell!" Kendrick shouted, his voice barely audible over the crowd's reaction. "This young king right here, he's the future. Remember this night!"
Arell nodded, clearly moved by Kendrick's words and the crowd's response. He raised the mic one last time.
"Atlanta, I love y'all! Thank you for showing out tonight. This is just the beginning, I promise you that!"
<>
Finally, Arell pushed through a set of heavy doors and stepped out into the cool night air. His X5 was waiting, engine purring, with Geoffrey behind the wheel. Kenny and Malik were already in the backseat.
As Arell slid into the passenger seat, Kenny leaned forward, practically vibrating with energy. "Yo! That shit was crazy, man! Ya'll had the whole place going crazy!"
Arell couldn't help but grin, the rush of the performance still thrumming through him. "Thanks, y'all. It felt good up there. Kendrick showing love like that... man, that was something else."
Geoffrey pulled away from the arena, navigating through the sea of departing fans. "You killed it, Arell. No doubt about it. But remember, you need to get some rest."
Kenny groaned from the backseat. "Come on, G! You can't expect us to sleep after a night like this. We gotta celebrate!"
Arell chuckled, shaking his head. "Nah, Geoffrey's right. We've got a lot coming up. But..." he paused, an idea forming. "How about we grab some food? I'm starving."
Malik's eyes lit up. "Yo, I know this spot that does late-night barbecue. It's fire!"
Geoffrey sighed, but there was a hint of a smile on his face. "Alright, alright. But just food, then straight home. Deal?"
The car erupted in cheers as Geoffrey changed course, following Malik's directions. They pulled up to a small, unassuming joint tucked between a laundromat and a convenience store. The neon sign flickered, casting a warm glow over the sidewalk.
As they climbed out of the X5, the rich aroma of smoked meat hit them, making Arell's stomach growl. They approached the counter, where a middle-aged woman with kind eyes greeted them.
"What can I get for y'all tonight?" she asked, then did a double-take as her gaze landed on Arell. "Wait a minute... aren't you that young rapper? The one with the song about... what was it... Fair Trade?"
Arell nodded, a bit sheepish. "Yes ma'am, that's me."
The woman's face lit up. "Well, I'll be! My granddaughter loves your music. She's always playing it in the house. Would you mind if we took a picture?"
"Not at all," Arell replied warmly.
After taking the picture the woman insisted on giving them extra sides with their order, waving away Arell's attempts to pay full price.
As they waited for their food, Arell's attention was drawn to a solitary figure seated on a nearby park bench. Even in the dim light, he could see the slump of her shoulders. Something about her called to him, a tug at his heart that he couldn't ignore.
"Hey, y'all," he said to his friends, "I'll be right back."
Arell approached the bench cautiously, not wanting to startle the woman. As he drew closer, he could see she was maybe in her early forties, with deep lines etched around her eyes and mouth.
"Excuse me, ma'am?" Arell called out softly. "Are you alright?"
The woman looked up, surprise flickering across her face. For a moment, she seemed about to brush him off with a polite dismissal, but then something in Arell's expression made her pause.
"I'm... not actually," she admitted, her voice barely above a whisper. Then, as if a dam had broken, words began to spill out. "I'm sorry, I don't mean to unload on a stranger, but... Lord, it's just been so hard lately."
Arell sat down beside her, his food forgotten. "It's okay," he said gently. "Sometimes talking to a stranger can help. I'm Arell."
A ghost of a smile touched her lips. "Marsha," she replied. "And you're not exactly a stranger, are you? My kids listen to your music."
Arell nodded, encouraging her to continue. Marsha took a deep breath, her eyes fixed on some distant point.
"It's just... everything's falling apart, you know? I'm working three jobs just to keep a roof over our heads. My son, my baby boy, he just got diagnosed with leukemia. The doctors say it's treatable, but the bills..." She shook her head, tears welling up. "And my daughter, my sweet Lily, she... she was hit by a car three months ago. Didn't make it."
Arell felt his chest tighten, the weight of Marsha's pain settling over him like a heavy blanket. "Wow, I'm so sorry," he murmured, the words feeling inadequate.
Marsha wiped at her eyes, a bitter laugh escaping her. "And you know what's crazy? That's not even all of it. I've got two other little ones at home, plus my eldest trying to finish school. I don't know how we're gonna pay for her books next semester. And don't even get me started on trying to get everyone where they need to be without a car."
Arell sat in stunned silence for a moment, trying to process the avalanche of hardships Marsha had just described. "Marsha," he said finally, "how... how do you keep going? With all of that on your shoulders?"
She turned to look at him then, and despite the pain in her eyes, there was a fierce determination there too. "God," she said simply. "He's all I've got left to lean on. Some days, it feels like He's the only reason I can get out of bed in the morning."
Marsha's gaze drifted to the starry sky above them. "You know, there are moments when I want to just lay down and give up. But then I think of my babies, of how they're counting on me. And I remember what my mama always used to say: 'God don't give you more than you can handle.' So I just... keep going."
As Marsha spoke, Arell felt something shift inside him. He thought of his own journey, of the obstacles he'd overcome. But nothing in his experience compared to the quiet strength of the woman beside him. He remembered Aisha's grandmother, the elation on her face as he informed her he would be paying for her medical bills.
"Marsha," Arell said, his voice filled with a new resolve, "I know we just met, but I want to help. What kind of car do you need? What are your son's medical expenses looking like?"
Marsha's eyes widened in disbelief. "Oh, honey, that's sweet of you, but I couldn't possibly—"
Arell held up a hand, cutting her off gently. "Please, let me do this. Let's get you a car, and I'll cover half of your son's medical bills. We'll set up a fundraiser for the rest."
Tears spilled down Marsha's cheeks, but for the first time that night, they were tears of relief, of hope. "I... I don't know what to say. Are you sure?"
Arell nodded, a warmth spreading through his chest. "I'm sure. Now, let's go get that stuff sorted out. It's time things started looking up for you and your family, Marsha."