Link certainly knew he wouldn't win the award, but the Oscars ceremony was among the top three viewership-rated award shows in the entertainment industry, with recent editions attracting over thirteen million viewers.
After receiving the nomination, the singer himself and the song were broadcasted live through ABC Television, garnering a certain amount of media exposure, making his face familiar to the audience and exciting and idolizing his fans even more.
This was a great platform for promotion, one that many would pay to access, and Link didn't want to miss it.
Upon arriving at the ceremony hall, Link parted ways with Christine and headed to the "Fighter" film crew's seating area. Due to multiple nominations, the "Fighter" crew's seats were placed quite near the front, just behind "Avatar" and "The Hurt Locker."