Chapter 296

Chapter 296 Linchuan Business Group

"Hello, leaders of Linchuan City, seniors from all walks of life, I am Jiang Qin, an ordinary 19-year-old entrepreneurial college student."

"In the first half of this year, group buying has achieved some mediocre results by chance, but it has given me an opportunity to stand here and show off myself. In fact, I am very terrified in my heart."

"Because I don't think I am a successful person, I am just a lucky person who caught the Internet trend."

"Retail and service industries have always been the most traditional industries, and they have existed since ancient times, but when tied to the Internet, it has become group buying."

On August 5, the 15th day of the sixth lunar month, Wednesday, a seminar on optimizing industrial structure and promoting industrial upgrading was officially held in the conference hall of Linchuan Municipal Government.

The meeting room was filled with outstanding entrepreneurs from Linchuan, all of them were between 30 and 50 years old, with brilliant party emblems on their chests, sitting upright, looking serious and earnest, nodding and shaking their heads, frowning and surprised.

The person who was speaking on the stage looked very young, with a hint of immaturity on his face, looking only about 18 or 19 years old, like a college student.

But despite being young, he was very good at controlling the situation.

Even though the biggest leaders of Linchuan were sitting in the front row, he remained calm, speaking in a rhythmic manner, and firmly grasped the rhythm of the entire meeting.

At that time, everyone's eyes were on him, including the waitresses who served tea and water.

"Yueyue, why is your face so red? Are you attracted to her?"

A waitress with a ponytail couldn't help but whisper.

"What? I'm so embarrassed. When Mr. Jiang came just now, I thought he was our new colleague. I asked him to stand by and adjust the microphone for the person who was speaking on the stage, but everyone around him laughed at me."

A waiter with a bun standing in the southeast corner bit his lip, his cheeks flushed.

"Ah? Then you didn't get scolded?"

"No, he was quite polite and asked me to call him by his nickname, A-Zu." The waiter with a bun blushed even more.

The waitress with a ponytail laughed secretly: "Actually, you can't blame me for this. Mr. Jiang looks too young. Who would have thought that he was also a big boss specially invited by the leader?"

"He's not young, he's really young. I heard he's just 19 years old."

"Ah?"

"You know about group buying, right? It's the group buying website that was advertised all over the city some time ago. I heard that it was his college startup project."

While the waitress with a ball head said this, she looked at the boy on the podium who was completely unscripted. Suddenly, she remembered the scene of him smiling warmly like the sun and whispering that he was here for a meeting. Her heart was beating wildly.

In addition to his heroic appearance without any stage fright, and his elegant and confident speech, the waitress with a ball head couldn't help but rub her well-proportioned legs in stockings.

At the same time, Jiang Azu's voice was still ups and downs, filling the entire conference room.

"TV stations seek ratings, and advertising seeks exposure, while the new way of doing business in the Internet era is actually the conversion of traffic."

"Why do I say Zhihu is the best in the world?"

"That's because Zhihu itself is a traffic carrier. It is popular, spreadable, and entertaining. In other words, it is a huge funnel that can drain all the traffic of the entire Internet into our plate."

"In the future Internet era, traffic is real money."

"Everyone should know that there is a roast duck restaurant in Linchuan that is very popular now. The boss now even drives a BMW, but half a year ago, he even had problems paying the rent."

"What caused this change? It was because he got a Linchuan roast duck restaurant on the group buying website. "But in fact, this roast duck restaurant is located in a remote area and its decoration is not very exquisite, but why is it suddenly sought after by everyone? In fact, it is because of this title. This title is a traffic guide, so that the wine is no longer afraid of the deep alley. "

"I know that all the bosses present are building their own brands. While upgrading services, they have been making every effort to improve product quality, but as for how to go out of Linchuan City, everyone has a feeling of powerlessness. "

"In this era, it is not easy for foreign monks to chant sutras, because ordinary people from other places will only consume brands they have heard of, resulting in local brands seeming to survive only in their own country. "

"For example, Mr. Liu, who runs a fast food chain, uses the best oil and the freshest meat patties, and the taste is unique, but After half a year of external promotion, six branches in other places have closed down. "

"We have good things, but we can't send them out. In fact, it's because the alley is too deep and the aroma of the wine is diluted."

"You can think of your own brand as that roast duck restaurant. Think about it, what do we need most now?"

He Yijun slapped his thigh: "Is it traffic? It's traffic, right? It's really an epiphany!"

Jiang Qin nodded: "Mr. He is right. If you want to go out of Linchuan now, what you need most is actually traffic, a top traffic that can let consumers across the country see us."

"I understand. No wonder Mr. Jiang gave up group buying and insisted on promoting Zhihu. In fact, what Mr. Jiang really wants to do is traffic business?"

"Mr. He saw this. He is really a business genius. English."

He Yijun waved his hands quickly: "It's not a skill to see it, the real skill is to think it out. I made up my mind to reform Wanzhong at the beginning, in fact, it was because of Mr. Jiang. In my opinion, Mr. Jiang, you seem to be able to predict the future, and even clearly know the future business direction. As a result, I bet right."

Liu Xiliang, the boss of Burger King, couldn't help but say: "Mr. Jiang means that when Zhihu is rolled out across the country in the future, these traffic will easily help us break the regional barriers and make our brand a well-known brand to the public?"

Jiang Qin glanced at him: "Mr. Liu is right. I hope everyone can grow Zhihu with me. First, hold the national traffic in your hands, and then guide the traffic to each of your brands. In the future, our Linchuan business group will prosper together and prosper together."

"Linchuan business group?"

"It's similar to the Zhejiang business group and Chaoshan business group."

"How can we have such an organization? "

"It wasn't there just now, but it's such a coincidence today. The leaders of Linchuan City are here, and the seniors from all walks of life are here too. If everyone agrees, the Linchuan business group will exist from now on."

"…"

After the words fell, the entire conference room fell silent, and everyone was looking at each other, their eyes flickering, deep and boundless.

No one who does business doesn't know the concept of the three major business groups. Even the TV show "A Family in Wenzhou" is actually about the story of the Zhejiang business group. These merchants from the same clan and origin have been closely together since ancient times, supporting each other, and flourishing together.

If someone pays close attention, they will find that many of the richest people, after tracing their origins, actually came from these three major business groups.

And The reason why their wealth can accumulate faster and faster, and even last for generations, is actually because of a saying, when everyone adds fuel, the flames rise high.

Today, Jiang Qin took advantage of the industrial upgrading meeting and the topic of the traffic era to directly propose the concept of Linchuan business group, which is indeed a bit exciting.

What is even more exciting is the leaders of Linchuan City. They think that if this business group can really be established, it will be a big fortune.

Political achievements are still a small problem. If they are not good, it is possible to be famous for generations.

"Mr. Jiang, I want to remind you that Linchuan has its own chamber of commerce."

"I know that the members of the Linchuan Chamber of Commerce get together every New Year's Day to chat and drink. They don't go home until they are drunk. They also say that they want to sell cotton shoes to Africa. That's good." Jiang Qin looked sarcastic.

Mr. Zhao, who was speaking, coughed and thought to himself that I might as well not say more.

"I see that no one shook their heads, so let's take it as everyone's tacit agreement, okay, leader? "

The senior leader of Linchuan nodded: "I think this proposal is good. Let's put it this way. The Linchuan business group should be led by our government and do it as soon as possible. The first task of our business group is to help promote Zhihu. "

Jiang Qin was so moved that he almost cried: "Leader, you trust me too much?"

"The Internet era is here, and the industrial structure is constantly changing. We need someone with vision and pattern to lead the way. Just like what Mr. He said, if Mr. Jiang really has a similar foresight, then this person must be you."

"Since the leader trusts me so much, then I will be a pathfinder for everyone."

The senior leader of Linchuan turned his head and looked at the people behind him: "We are Linchuan. We are an industrial city. Rich mineral resources have always been our advantage, but the recent policies are about to be tightened. Industrial upgrading and adjustment of development direction are the top priorities, but I don't force everyone to stick together. It's all voluntary."

Liu Xiliang couldn't help but poke Zhao Linghui, who runs a western restaurant: "Old Zhao, what do you think? "

Zhao Linghui lowered his voice: "It's mostly a scam."

"Why?"

"According to Jiang Qin's idea, all of us Linchuan businessmen will work together to help him build Zhihu and control the nationwide traffic, but how high can the conversion rate be? I have no idea."

Liu Xiliang nodded: "I think so too."

Zhao Linghui took a sip of water and continued: "I spent several million on TV advertising some time ago, but it didn't even make a splash. Even if Zhihu can really be built, what ability does it have to convert all the traffic to us?"

"Huh?"

"What's wrong?"

Liu Xiliang suddenly pointed to the front: "Look at that on the screen. "

Zhao Linghui looked up and saw four big characters on the page of the PPT - Nongfu Spring.

They knew this brand, which is currently a hot drinking water giant, especially after changing the slogan last year, it has been advancing all the way with great momentum.

Many people think that this slogan directly established the image of Nongfu Spring, which can be regarded as one of the most classic advertising cases in history, but neither Liu Xiliang nor Zhao Linghui knew why this brand appeared on Jiang Qin's PPT.

"I know everyone still has doubts, thinking that even if the traffic is grasped, how to successfully convert it is still a problem, and they are afraid that the effect will not be good. "

"Then everyone, please take a look at this case. "

"To be honest, I wrote this marketing advertisement, it is mediocre, but the effect seems to be very good? "

"What we mean is, if we have traffic, and then make a similar marketing advertisement, it shouldn't be a big problem to bloom all over the country, right? "

Zhao Linghui: "…"

Liu Xiliang: "…!"