The video hosting sites that had a contract with Rain City TV Station started to broadcast the unaired contents of the 'Shaman' show through their hot, trending section. Some other websites that had relations with the TV station didn't mind promoting the video either by sending all sorts of advertisements around the internet. Of course, the major sites and forums were flooded by the spammers hired by Eckart.
Eckart was perfectly clear that he had to depend on the 'Shaman' show to meet expectations so that he could maintain his director position.
If it did, everything would be possible.
If it didn't, he would be finished.
Therefore, Eckart spent all his efforts to promote the 'Shaman' show.
He didn't just utilize all his relationships and connections that he has, he didn't even mind using some underhanded means to achieve his goals.
The result of his efforts was that the 'Shaman' show went viral quickly, a lot of people knew about it.