Yu Fei's first stop on his Asia tour this year was China, and what was different this time was that besides participating in commercial activities, he also brought Reebok's training camp here.
In recent years, Yu Fei's rise has led to a sharp expansion of Reebok's Asia market.
In Asia, Yu Fei's sports products alone can compete with those of several Nike athletes.
Speaking of China in particular, he is far ahead of the competition.
This made Reebok increase their investment in the China market, and this year, Yu Fei proposed to sponsor and organize sports competitions in the name of Reebok. Reebok gladly accepted the proposal, but what puzzled them was Yu Fei's suggestion to host the event in Sichuan in early May.
The reason was that Yu Fei's ancestral home was Sichuan, even though he couldn't speak a word of Sichuanese, and the timing was because his mother, Yu Fenglin, was born on May 8th, both matters of special significance to him.