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It was neither the objectives nor the rewards that first caught Kieran's eyes. The quest details that first caught his eyes were the severe failure penalties.
Five levels? With Kieran's tripled experience requirement, losing five levels was akin to a player with a standard class losing fifteen!
Accommodating such a drastic loss of Experience would require a tremendous amount of work. The tremendous requirement in such a scenario would place a considerable delay on his timeline, which was already expedited by the attention of strong individuals and organizations.
Aside from losing five levels, there was also the matter of reputation. Should Kieran sadly fail this quest, his World Fame standing would become obsolete inside the entire Aeredale Kingdom.
World Fame worked well when an area's general reception was neutral, without favoring positive or negative views. However, World Fame worked best when area's people held you in honorable regards.