The Golden Auction. It had a simple name, but its origins began during the dawn of the Golden Life Pavilion's creation. It carried with its an intensity that belied hectic competition, unimaginable joy, and unexpected suffering. It was only held when deciding the price for a product, generally this product was new and defining in its era.
It was marketed as such, so the Golden Auction was only held thirteen times throughout the Aeternal Sky Starfield's inception, after the chaos and terror of the preceding war for the right to reign. While it was held far more times than that since its inception, as the Golden Life Pavilion's reach and reputation rose, so did the Golden Auction. It represented the entire Golden Life Pavilion.
That being said, the unexpected suffering wasn't very unexpected, fueled and resulted by the hectic competition. This stemmed from its rules.