Business Value Development

Capital Airport.

The national team was surrounded by reporters on the first flight.

Breaking the Asian record, the first Asian who ran in less than 10 seconds, the first yellow man who ran into10 seconds, broke the Japanese monopoly on Asian sprint, etc., enough to attract the attention of the media, although the score of 9.99 seconds is not enough to compete with those big European and American coffee, it can also be called the biggest breakthrough of the sprint event into the 21st century.

However, the national team learned their lesson when they were in the Philippines, and did not allow Zhang Guan to participate in the interview at all. The national team was worried that Zhang Guan would become passive again if he said "breaking the world record". Therefore, both Director Ma and Director Yu agreed that if Zhang Guan was to be trained before he was confronted with the media, at least Zhang Guan should know what not to say.

Director Ma briefed the game at the airport and did not answer reporters 'questions. Later, the Athletics Management Center will hold a special press conference for the Asian Athletics Championships, when it was time to officially face the media.

Recognition for achieving breakthrough results is indispensable, and the sports team already gave Zhang Guan a prize of 300,000 yuan. However, this 300,000 bonus finally only reached 100,000 in Zhang Guan's hands.

The General Administration of Sports did not issue the "Interim Measures for the Administration of Prizes for National Team Athletes' Awards" until 2010, which did stipulate the distribution of prizes. Before the issuance of the "Measures", one-third of the athlete's bonus distribution was turned over to the Association as a sports fund, one-third was given to coaches and other active personnel, and the remaining one-third were athletes. Among them, sports funds will be distributed in proportion by the management center and local associations. Fortunately, the national prizes that broke the Asian record this time belong to the few bonuses that do not pay taxes, or they will have to deduct some personal income tax.

The Provincial Department of Sports rewarded Zhang Guan with a set of housing. The building area of ​​more than 120 square meters is not large. Although the house price has not been raised this year, the value of a set of 120 square meters of housing in the urban area of ​​the province is also about 300,000. Moreover, the registered unit of Zhang Guan is the Provincial Sports Department. This house is regarded as the sports hall to reward its employees. It takes the employee welfare process and does not need to be distributed again, so it is more affordable than the total 300,000 rewards.

On the second day after returning to the country, Tian Xie held a commendation meeting, after which the national team was temporarily disbanded, and the participating athletes would return to their respective units.

The athlete registration units are all provincial sports authorities. After being selected into the national team, they will participate in the regular training organized by the national team. Some international events will also be recruited. A few big-name athletes can always enjoy the treatment of national team training.

However, many athletes will stay for one or two days before returning, mainly in response to interviews with some media, such as Zhang Guan, who has also been interviewed by several media. This type of interview is to re-read the manuscript in advance, and then read it according to the manuscript.

When Zhang Guan packed his luggage and was about to leave the dormitory of the athletes, he met Coach Yu at the door

Yu Gui's mood at this time is obviously very good, and the usual dark circles are gone. The historic breakthrough made by Zhang Guan gave Yu Gui a good night's sleep, so Yu Gui seemed very relaxed.

Yu Gui called Zhang Guan to the side and said, "Xiao Zhang, it is a special thing to stay here this time. I have to remind you of first. You broke the Asian record this time and ran within 10 seconds. You also became a celebrity in the country, I believe that it will not be long before someone will ask you to advertise or endorse their products."

Yu Gui paused deliberately and then said: "The country does not have a very clear standard for the commercial development of athletes. According to the previous management, the field management center will definitely take the initiative to find you, responsible for the development of your commercial value. This method was adopted. For example, Liu Feiren of the 110-meter hurdle signed a contract with the Tian Association and the association was solely responsible for the development of its commercial value.

Zhang Guan recalled carefully that he still has an impression of Liu Feiren's endorsement of the brand. In 2003, Liu Feiren began to endorse commercial brands. This year, Liu Feiren signed two endorsements, namely Coca-Cola's 350,000 endorsement contract and Nike's 500,000 endorsement contract each year. Nike's endorsement contract also includes equipment. The value of clothes, shoes, etc. is 200,000, which means that the value of Nike's products for Liu Feiren is also included in the 500,000 endorsement fee, and the actual endorsement fee is only 300,000.

These two endorsement contracts can be described as huge profits because Liu Feiren won the Athens Olympics the following year, and his value has risen tens of times. Later, Liu Feiren's endorsement of 5 million yuan jumps higher to 15 million yuan endorsements.

Zhang Guan knows that since embarking on the road of athletes, commercial value is always an unavoidable topic, and on this issue, the superior association is a peak he must face. Regarding the development of the commercial value of athletes, the first step is to determine who will develop it. If it is placed abroad, it is easy to clarify that the athletes must find a sports agent or an economic company, but the domestic situation is more complicated.

In commercialization projects such as football and basketball, although there are also restrictions from higher-level management associations, athletes can have their agents. Such as some international and national players, they not only have their own brokers, but many brokers also have a great future. For other non-Olympic events, athletes can also have their agents, such as Xiao Ding of Snooker.

But for other sports, especially the Olympics, it is difficult for athletes to have their agents. Almost all management associations or management centers are responsible for their business development. Just like Liu Feiren, such a big-name athlete can have a team of agents to serve him specifically, but he did not even have a serious agent while he was an athlete, so the activities are arranged directly by the Tianguan Center.

In terms of laws and regulations, there are no clear requirements and regulations on the use of agents by athletes, but many associations have internal regulations that do not allow athletes to use their own agents. The management association will be solely responsible for the development of athletes' commercial value. Such internal regulations sometimes do not even have a written official document, which can only be regarded as a hidden rule, but it requires athletes to comply.

In Zhang Guan's view, if the association is solely responsible for its own business operations, it is equivalent to signing a contract of sale. Perhaps there is not much loss in the economy but he will definitely lose his freedom. Whether it is the endorsement of the brand or the time, shooting advertisements and even participating in some business activities will be restricted, and you can't do whatever you want, all the management departments say just like Liu Feiren in the 2008 Olympics, he was actually injured and could not run, but for the contract worth 500 million yuan, he was still forced to play, and that heartbreaking scene appeared.

At the same time, after selling the association, he will lose his autonomy, and many things must also obey the instructions of the association. Once disobeyed, Tian Xie will not only sacrifice the banner of suspension but also take the means of snow storage, directly prohibiting all your commercial activities. Let you directly lose the financial source, forcing you to continue to be a good baby. Of course, this is also one of the reasons why many sports associations do not allow athletes to use agents. Athletes with money can easily become corrupt and become disobedient. This is a consensus in the sports world. At present, the domestic athlete management system is still the same as that of the last century. There is no technicality and humanity, and it is simple and rough. Administrative punishment and deductions are the most important methods for managing athletes.

However, there are also many benefits to signing the Association. The first and most direct is to lean against the big tree to take advantage of the cold. There are many unspoken rules in the business star circle. Even big-name stars often encounter some unfair treatment, such as the crushing of some companies, the coercion of individual bad forces or the smear of the media. All of the above injustices must be bowed to the government department. Under the umbrella of the Tian Association, it is not a matter of squeezing, forcing, or discrediting.

Secondly, if Tian Xie is solely responsible for commercial development, it can save a lot of money. It is important to know that hiring a special broker or a team of brokers pays, and the price is not low, such as endorsement fees, brokers need to draw 4% to 6% from the stars, advertising fees may even be 10% or above. Considering that sports stars'endorsement fees and advertising costs can only be 50%, the rest must be turned over to the association as sports development funds and distributed to coaches and other relevant personnel. If they are drawn again, sports stars will lose a lot of income. If the competent association is in charge, there is no need to pay the broker's fees. From another point of view, since it is necessary to turn in a lot of points, in the end, the signing of the association is equivalent to buying a big backer.

The third advantage is that Tian Xie is a state-level organization after all, and it is still very serious about the selection of commercial brands. This can be seen from Liu Feiren's endorsements and advertisements, all of which are well-known big brands at home and abroad, and small companies. He didn't even bother to look at it, which was also conducive to maintaining and improving the star's image.

"Pros and cons! How to choose?" Zhang Guan hesitated and asked: "Apart from letting the association take full responsibility for commercial development, is there any other way?"

Yu Gui smiled slightly. He seemed to perceive what Zhang Guan thought, and said, "You can also sign a contract with the center, and then find a professional agent yourself, but if you do this, I think it may not be so easy."

"Upper?" Zhang Guan asked somewhat puzzled.

I mainly refer to the association. The field management center is only the department responsible for the specific business, only responsible for implementation, but the decision-making power of major matters is still in the field association. "Yu Gui then explained.

"You mean, they will wear small shoes for me?" Zhang Guan asked immediately.

"Although it is not 100%, it is very likely." Yu Gui sighed. The young man has his own ideas, he can understand them, but no matter what the matter is, when it involves specific interests, it will become very complicated.

"It's really wide-ranging, anyway, I don't have fewer points to hand in. Why does the association still care about that?" Zhang Guan complained.

"I didn't know Yu Gui for a while..." How to explain to the Tao.

But Zhang Guan said: "I understand that athletes are actually a resource. The more high-quality resources, the more popular. Just like the Middle East oil-selling countries, the higher the oil production, the more cattle. Selling oil to everyone is not the same, as long as you give a lot of money. But the reality is that many countries still have to ask them to sell. They manipulate the oil to get more benefits from buyers."

"You understand it well, it seems so!" Yu Guy feels that Zhang Guan is a little far away, and hasn't responded for a while...

"Coach, how do you think I should choose?" Zhang Guan asked.

Yu Guy shook his head and then said: "Don't ask me, I have never participated in the decision-making of such things, and I will not even give you any advice. You have a long way to go in the future. If I help you choose if you regret it in the future, wouldn't you blame me for being older!"

...

Sitting in the car, Zhang Guan looked at the scene flying over the window and fell into deep thought.

Zhang Guan did not want Tian Xie to represent his own commercial value development right, which had nothing to do with economic interests, but he did not want others to decide his own affairs. He felt that this was his own right, so he decided to find a way to protect his rights and interests.

However, safeguarding your rights and interests cannot rely solely on the law, the most important thing is to see strength. The society is such a reality. A small citizen, who has no right and no money, can only swallow the lottery when he suffers injustice. It was resolved quickly.

"I'm not a big-name athlete right now, what should I do if the field management center finds it now? If I refuse it directly, I'm afraid it's not good. The best way is to delay it first. When I become a sports star, Naturally, there will be a right to speak, and maybe you can talk to them by then." Zhang Guan thought about it and suddenly found a good excuse.