logo design

There were many ways to design a geometric logo. In terms of styling reference, he could look for real objects or draw styling reference drawings. Then, he replaced all the parts in the model with common basic geometric shapes (such as rectangular, circular, triangular, rhombus, etc.). For example, when designing the logo of the owl and L, the owl's body was rectangular, its wings were semi-circular, and its eyes were double circles. There were many ways to construct it: - ** Compose **: Choose a simple geometric shape, divide it by a straight line, curve, or broken line, and then perform operations such as displacement, replacement, or rotation on the divided unit shape to generate a new shape. For example, Emporiki Bank's logo design used a circle as the basic shape and used a broken line to divide it into a new abstract shape. - ** Group composition **: On the basis of repeating bones, gradual bones, and radiating bones, repeat the same unit shape. Pay attention to the spatial relationship between the unit shapes (overlapping, connecting, and separating), as well as the distance and angle to achieve the best modeling effect. For example, the logo design of the Edmonton Public Library used rectangular units with a large length and width ratio to repeat at equal distances. - ** Gradually changing composition **: Two or more unit shapes will gradually change in order. The unit shapes will gradually change in size, angle, and position to form a new logo. This form is full of unique beauty and rhythm. For example, the Dalasco logo in the United Kingdom used a rectangular unit as a unit shape. The length of the rectangular width was gradually changed and the size of the negative space was considered to produce a spatial perspective visual effect. - ** Radiating composition **: The basic unit shape is arranged around a central point to form a visual center point, producing an optical dynamic light sense that is concentrated inward or spread outward, thereby enriching the visual appeal of the logo. After the initial outline of the logo was completed, letters could be combined appropriately or small elements could be added to enhance the sense of the picture and story. Moreover, it was necessary to constantly observe and refine the graphics, such as adjusting the connection of the elements, the outline, adding rounded corners, etc. to make the graphics more harmonious and gentle. "Oh, My Yao" was equally exciting. Everyone, please click to read it!

Logos design was the process of giving recognizable symbols to specific things. Through concise, recognizable, and symbolic visual symbols, they express characteristics, highlight differences, indicate belonging, and convey inner spiritual and cultural characteristics. The logo design was basically based on the natural form of the objective image. After refining, generalizing, and changing, it highlighted and exaggerated the essential characteristics to form the logo. This was not only the design of practical objects, but also the design of graphic art. It required a high level of conciseness, generalization, and creativity. It required the creation of recognizable, distinctive, symbolic, and malleable visual symbols. When designing a logo, a top-notch logo like the MasterCard logo, in addition to aesthetics, also had to consider the brand's industry, visual recognition, and other issues. For different types of enterprises, such as start-ups, small and medium-sized brand enterprises, well-known enterprises, century-old brands, etc., there were differences in logo design and upgrade. It was necessary to formulate corresponding brand visual strategy solutions for different enterprises. At the same time, the main function of the logo was recognition. Over-pursuit of meaning would make the graphic elements complicated and affect visual memory and recognition. The design of an excellent logo required multi-dimensional thinking, checking the industry and brand elements. For example, the design of the new logo of nokia.com started from simple geometric drawing, using the golden ratio, isosceles-triangle, and other elements to repeat the operation. Through a series of cutting, moving, and other steps, abstract and modern letters were obtained. The innovation needed to be bold and break through the convention. It could also be like designing the logo for the Binzhou traffic police. It could be designed based on the name and traffic police-related elements (such as commanding traffic police, traffic lights, two-way lanes, etc.), plus a shield that symbolized safety, an olive branch that represented peace and hope, and a five-pointed star. While watching the Olympics, you can also read the wonderful novels related to the Olympics!

Emblem logo design is the act of designing a logo for a specific organization, event, or group. When designing the emblem, there were many creative sources and design methods. For example, one could start from geographical elements. For example, the logo design of the UEFA Europa Competition was inspired by the geographical distance between the participating countries and the host country. The combination of lines represented the relative position and distance between different countries and the Netherlands, and finally interweaved into a unique visual image. One could also start from the theme elements. For example, another logo design of the UEFA Europa Competition extracted the colors of the national flags of the participating countries and merged them into a circular data chart to show the variety, global nature, and historical statistics of the competition. During the design process, some tools and concepts could be used. For example, there was a powerful and easy-to-use professional creation tool like the LOGO designer, which had a large number of templates built in, and an intelligent online generator like the small brain, which could generate a logo design for free by entering the brand name. At the same time, aesthetic concepts could be used. For example, the new logo design of noika used the world-recognized aesthetic ratio, the golden ratio, to divide and create. Through the steps of straight line intersection, tilting at a specific angle, isosceles-triangle construction and cutting, the design could be innovative under certain aesthetic principles, making it seem simple but modern. When upgrading the existing emblem logo, some big brands often made minor adjustments, such as adjusting the borders, colors, font, and other elements of Xiaomi and Huawei's logo. In short, the logo design of the emblem had to consider a variety of factors to create a symbol that was symbolic, unique, and met the needs. While watching the Olympics, you can also read the wonderful novels related to the Olympics!

Here are some ideas for logo design: - ** From the perspective of graphic elements **: - You can use geometric shapes to create creative combinations. For example, in the application of geometric figures in logo design mentioned in Resource 1, if you were to design a flying logo, you could use simple geometric lines to represent some of the strokes of the flying word. For example, you could design the horizontal strokes of the flying word into straight lines, and the strokes of the character into dynamic curves or slanted lines. It was similar to the method of using basic graphics to construct elements by using straight lines to cross and tilt to produce isosceles-like triangle in the design of the nokia-logo in Resource 5. If one wanted to express the dynamic feeling of flying, one could design the strokes into the shape of an arrow. An arrow was a kind of geometric figure with a clear direction indication, which could convey the dynamic and sense of direction of flying very well. - From the point of view of Chinese logo design (Resource 4), the word "fly" itself evolved from pictograms, and its form had certain pictographic characteristics. During the design process, this pictographic feature could be enhanced. For example, the two points in the character could be designed into the shape of a bird or a wing, making the overall character look like a flying bird or an airplane. Moreover, the word "fly" could be combined with other graphic symbols, such as the cloud pattern to represent flying in the clouds, the wind line pattern to represent flying with the help of the wind, and so on. - ** From a color perspective **: - If you want to show the vitality and speed of flying, you can use a gradual color (Material 1). For example, a gradual color from light blue to dark blue. Light blue represents the sky or the distance, and dark blue represents the deep universe or a higher space. This color transition can give people a visual feeling of moving forward, as if flying through different levels in a vast space. - He could also use contrasting colors such as white and black. White represented brightness, speed, and lightness, while black represented depth and mystery. The combination of the two would create a strong visual impact, hinting at the power of flying and the feeling of breaking through boundaries. - ** From the perspective of font design **: - You can use sans serif font (Source 1) to design flying characters to enhance visibility and modern sense. He could also adjust the structure of the flying word like how he did the small design of the sans serif in the information 1. For example, he could extend, shorten, thicken, or thin the horizontal strokes or the strokes of the flying word to make the font more unique. You can also change the color distribution of the font, such as half of it being one color and the other half being another color, to increase the visual uniqueness and fashion sense. - If you wanted to express the freedom of flying, you could design the flying word into a handwritten style. Handwritten characters often had natural and smooth curves, which could better convey a feeling of freedom and casual flying. "The Legend of Pengcheng" is equally exciting. Everyone is welcome to click and read it!

The following are some key points related to gilded logo design: - ** Effect simulation **: You can use relevant software such as Photoshop to simulate the effect. For example, when designing the gilding effect of the logo, you can first draw some lines with the black brush tool, click the liquidize in the filter, and smear the lines at will. Then, press [Control +J] to copy the line layer, and press [Control +T] to freely change (such as flipping horizontally) to change the line shape. Then, place the gold foil and [Rasterize], press and hold the [Alt] key to create [Clipping Mask], and then place in images such as rock effects according to the needs and adjust the layer blending mode (such as changing to [Eliminate] mode, etc.) to get the visual effects related to gilding. - ** In terms of design inspiration **: Inspiration could be obtained from many aspects. For example, the design of the aerospace memorial coin was inspired by major milestone events in China's aerospace industry. The logo design could also be inspired by major events related to the industry and the development process of the company itself. At the same time, integrating traditional cultural elements was also a way of thinking. For example, the aerospace memorial coin could be integrated with auspicious clouds, dragons and phoenixes. The logo design could also integrate traditional elements that matched the corporate image or industry characteristics. - ** Craftsmanship and presentation **: If it involves a physical logo (such as a gilded emblem), consider the characteristics of the craftsmanship when making it. For example, ensure that the golden layer is uniform, firm, and bright. It may use a combination of gilding technology and modern technology. On the surface treatment, embossed and carving techniques are used to enhance the three-dimensional and layered feeling. Mirror and matte treatment are used to form a contrast to enhance the ornamental and touch, or partial color is used to enhance the visual effect. The novel "Gilded Palm" is equally exciting. Everyone is welcome to click and read it!