Popular toys, plush toysPlush toys had become the top trending topic on the Internet. On the TikTok platform,#Plush toy-related topics had been played more than 13.68 billion times, and Little Red Book #Plush toy-related notes had exceeded 1.23 million. In 2023, the total sales of plush toys reached 750 million to 1 billion, with a year-on-year growth of 48.46%. The consumer market gradually grew.
In the TikTok e-commerce market, plush toys had the characteristics of many categories, few big brands, and more white cards. The brand TOP5 concentration was only 11.7%, including brands such as Jollybaby, Chongker, seven-color bear, babycare, and disney. Jellycat Bunny Rabbit ranked first with a market share of 30.59%, followed closely by Ask Boy and Orlando, with the trend of plush toys being the mainstream.
The post-2000s generation had become the largest consumer group of plush toys, accounting for 43% and the post-90s generation for 36%. Young consumers gradually became the main consumer group of plush toys. They tended to use plush toys as a companion and emotional sustenance.
Many brands took advantage of the fact that plush toys could provide emotional healing to carry out marketing. For example, Jellycat personified dolls with iconic bean-like eyes and smiley face designs. Its products included animals, plants, daily necessities, and many other types. Each doll had a name and exclusive settings to stimulate the user's desire to collect them. Its eggplant image was also created into an emoji pack;Jellycat's offline stores also adopted the personification method. For example, the staff of Beijing Jellycat x Fauve Flash Shop "loosened" and "watered" the potted dolls to enhance the shopping experience. The domestic brand, Chongker, mainly made pet simulation dolls, which were mainly used for companionship and healing functions. On TikTok, the main way to bring goods was to plant grass.
However, it should be noted that the plush toy may have the problem of exceeding the standard. Long-term exposure to the plush toy with excessive standard may cause cough, tears, allergy and other diseases. In serious cases, it may increase the incidence of asthma and leukemia. Therefore, the newly bought plush toy should be carefully washed and exposed to the sun before giving it to the child to play with.
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Poison toys, poison toysAccording to the information provided, there was a gift called Fansheng Venom Spider-Man Deadly Guardian S-Joined Mobile Toy Model (Yamaguchi-style Venom Mobile [18cm] Peter Monkey SHF Venom 2 Movie Version Deadly Guardian Red S-Joined Mobile Spider S-Joined Mobile Toy Model SHF S-Joined 2). There was also a magnetic liquid called "Venom" in the LYIEW SEED Magnetic Fluid Sound Companion toy. If you can clarify your questions about the poison toy, such as the safety of the poison toy, the market price, or other related questions, I can give a more accurate answer.
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Transformers toys 2020As for the 2020 Transformers toy, the following was part of the situation: Zeta Cosmic Emperor was a third-party product, and the overall level exceeded expectations. It solved the problem of the official version in terms of appearance. The transformation design was a significant improvement compared to the previous product, but there were obvious gaps in the camouflage form, and some of the transformation steps were not smooth. It was not suitable for playing. The design of the MT movie Megatron was the highlight. The details and painting were exquisite. Compared to their own Prime, many of the designs were more mature and of better quality. However, the mobility was flawed and lost the smoothness of the previous MT movie line toys. Among the toys that he bought in December 2020, although the 3A sound wave was not shapeshifting, it had a high degree of reproduction, fine painting, and good mobility, making it suitable for collection and display. However, the body proportion was thick and short, so he needed to be careful when moving his limbs to avoid wearing the painting and affecting the playable experience. The Black Flash of Shenji Industry was not a Transformer but a shapeshifting toy. It was more successful in terms of material, shape, details, and so on.
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Spaceship toysThere were many types of universe ship toys. There were relatively cheaper children's inertia deformed toy cars, astronauts, interstellar spaceships, rockets, and spaceships. For example, the related products in Shan Tou City were priced at 5.35 yuan. There were also pressing inertia space vehicles, astronauts, spaceships, gliding space stations, rocket boys, and Chenghai toys, priced at 2.66 yuan. In addition, there was a spaceship themed puzzle slide toy that simulated the situation of a spaceship avoiding meteorites. There were also spacecraft toys that could be built with Lego. During the construction process, they could add tail fins, weighing systems, small gear engagement, and so on. They could also be given the ability to walk on the ground. There were also amusement facilities like roller coasters and large wheels that were similar to spacecraft games. They could also be seen as spacecraft concept toys.
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