Cashmere brand loro pianaLoro Piana was an Italian luxury brand under the LLVHH Group. It was founded on April 24, 1924. It was known as the Rolls-Royce of the cashmere industry and the " Bai Da Fei Li " of the fabric industry. It used high-quality fabrics as its trump card. The common raw materials in its products included precious materials such as llama wool, The Gift of Kings, cashmere, Baby Cashmere, and Lotus Flower. Even if the style was not the most fashionable, the materials, workmanship, and brand made it more expensive. Its products did not have an obvious logo, but they had a high-quality texture. The neckline opening and closing design was its classic logo. For example, their turtleneck sweaters could reflect the style of old money. Some sweaters were made of cashmere, and the coats were very well-designed and expensive. Any coat could be at least 40,000 yuan, and some could even be more than 100,000 yuan. Loro Piana's century-old history marked the launch of the book, Master of Fibres, published by Assouline and written by Nicholas Foulkes, which tells the legendary story of the brand's visionary entrepreneur family. In addition, the brand and Harrods launched the Workshop of Wonders to celebrate the winter festival, and also launched a new collection of men's wear and other products.
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