the unexpected endorsement

Celebrity endorsements were a marketing method that made use of the portraits or videos of celebrities and celebrities to make the end audience of the product widely known through a variety of promotional carriers. In 2023, the Advertising Law stipulated that celebrities could not endorse goods or services with expected return on investment such as medical treatment, drugs, medical equipment, health food, formula food for special medical purposes, pesticide, veterinarian drugs, feed and feed supplements, tobacco advertising, education, training, investment promotion, crop seeds, forest seeds, grass seeds, livestock, aquatic seedlings, and breeding. Celebrity endorsements first appeared in China in the late 1980s. Due to the huge fan effect of celebrities, celebrity endorsements became a trend and were widely accepted. From the perspective of communication, when the audience received information, they were selective and filtered about celebrity endorsements. Therefore, endorsements had to make the audience feel friendly or recognized in order to gain more attention and recognition. In the market, some consumers would transfer their recognition of celebrities to the products they endorsed. This was also the main reason why many products used celebrity endorsements to enhance brand image and recognition. For example, Xu Kai was the spokesperson for the stunning eye cream brand, and Li Hongyi was the ambassador for Alps Candy Oats. In addition, celebrity endorsements could be used on television stations, CD, and other carriers that complied with the advertising law. They could also be used for media publicity, promotional activities, promotional products, and major sales outlets of enterprises. They could use the celebrity's popularity to increase the awareness of new products among the audience and promote rapid sales of products. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

Recently, there were many celebrity endorsements. For example, Naza became the global spokesperson of Coach brand, Wang Hedi became the global spokesperson of Wuji motorcycle, Yang Mi became the extraordinary witness of Huawei MateZT, Hua Chenyu was the spokesperson of Penfolds brand, Luo Jin was the spokesperson of Red Bean comfortable men's wear brand; In terms of international brands, Naza also served as the global brand spokesperson of Fenty Beauty, and Wang Hedi was the global brand spokesperson of Wuji motorcycle. In addition, Xu Kai was the spokesperson of the stunning eye cream brand (announced on December 1, 2023), Li Hongyi was the ambassador of Alps Candy Oats (announced on December 1, 2023), and many other celebrities had corresponding endorsements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

There were many celebrities endorsing products related to Lactoferrin. For example, Junlebao's contracted actor Zhang Yi became the brand spokesperson, and his Quanzhenai infant milk powder added more than 468 milligrams of lactoferrin per 100g; New Ruiyou had the world champion of women's Volley Volley, Wei Qiuyue, as the brand recommendation officer; Tian Liang was once the spokesperson of New Sitter Lactoferrin in Australia. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

According to the reference materials, Deng Ziqi was the spokesperson for "The Awakening of All Nations." She also played KVK (The Lost Land, a battle between eight countries) in the game to a high level. After playing for more than a year, she became the spokesperson of the game. This situation showed that her endorsement relationship with the game was related to her gaming experience in KVK. He didn't find anything else about KVK's celebrity endorsements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

The reference materials included cases such as Eunijia releasing a video recording of spokesperson Wang Yibo's promotion, a cut video of spokesperson Wang Yibo mentioned at the brand launch, and Hua Chenyu recording a video recording for the endorsement brand Zhujiang Pure Draught Brewbeer. These cases showed that when the singer was the spokesperson, the brand might let the singer record a video recording for publicity and promotion. Through the video recording, the singer's image, endorsement products, and other content were displayed to attract fans and consumers. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>