crisis public relations

"Public Relations Crisis" was a TV series starred by Huang Xiaoming and Cai Wenjing. Its original name was "Mr. Crisis." It was aired on CCTV - 8 on the evening of January 16th, 2021 after "Golden Years." From the perspective of the public relations industry, the drama told the story of Lin Zhongshuo (Huang Xiaoming), a crisis public relations expert, dealing with various difficult social hot issues. In the process, he gradually recognized the modern urban emotional inspirational story of the two women who were involved with him. However, there were many problems with this drama. It was said that the role was more important than the profession. Although it was mainly about "crisis public relations", it was actually more like an emotional drama. Huang Xiaoming's acting skills and character creation were also criticized. For example, he changed from a reporter to a public relations industry, but he did not display the temperament of a reporter very well. Moreover, his temperament as a professional was not good, and his character changed too quickly. He quickly changed from a down-and-out reporter to a public relations expert, which was difficult to convince the audience. In addition, the publicity for this drama was not strong. The public relations and marketing did not reflect the public relations methods of the drama. Although the theme was in line with the reality of the entertainment industry, it did not cause much response after the broadcast.

The Venus incident was a bad example of crisis public relations. When performing at the Taiyuan Grand Theater, Jin Xing took the rainbow flag from the audience and held it high, which caused controversy. After the change in public opinion, her team carried out crisis public relations. First, she deleted the Weibo related to the incident and was accused of having a guilty conscience. Then, she released a vague clarification statement, but netizens found that it did not match the details of the complete video at the scene, causing the statement that was originally intended to extinguish the fire to add fuel to the fire. Venus's reputation collapsed and suffered heavy losses, such as the Guangzhou performance being suspended, the tour box office losing millions, the business suspension, the termination of the endorsement contract, the variety invitation falling off the cliff, etc. In addition, the Li Jiaqi (Hua Xizi) incident also had a crisis public relations mishandling. On September 9,2023, after Li Jiaqi returned the female fans in the live broadcast room, although he apologized at 1:39 on September 11, the angry public did not accept it, and he quickly resumed the broadcast after apologizing. And because of the conflict between Hua Xizi and her boss, she became the focus of public opinion. The boss of the company did not attach importance to public relations and did not respect public relations, which eventually led to Hua Xizi's obvious "fall behind" in the incident. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

" Crisis Public Relations " was the original work of the author " Song Zi " who was signed to Yu Shu Network. It was the first release and was signed to Yu Shu Network exclusively. The genre of the work is social life. It was created in 2016 and is in a serial state. The work was about " me " as a crisis public relations officer, who specialized in solving problems for female celebrities in the entertainment industry, such as scandals such as erotic photos, kissing, keeping a mistress, and so on. In the entertainment industry, where capital and power piled up, many celebrities looked glorious but were actually filthy. They would fight, fight, be a mistress, and so on, but these things were rarely exposed. It was precisely because there was a public relations team responsible for solving the scandals on them, helping to change public opinion and seize the high ground of public opinion to win the support of fans and netizens. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

I recommend If God Was a Company, by Capibala 1. This was a novel about the infinite universe. The story was super interesting. The main god was like a modern company recruiting people, and the dialogue was super funny. The main character, Qiao Mu, was 21 years old. The interaction between the male lead and the interviewer, Fan Hong, and other characters during the interview was super funny. Many of the supporting characters had distinct personalities, such as Mi Yi's super fast speed, Ke Yu's lack of opinion but his ruthlessness. There were also various roles such as the dispatch personnel of different provinces. Their relationships were complicated. This was a variant of the infinite style. There were no compulsory quests in the dungeon. The protagonist was experienced and his combat strength did not increase quickly. The protagonist did not feel aggrieved. The state-owned version of God took good care of his employees. In the series, the overall rating was three-and-a-half stars. The Best Celebrity in the Entertainment Industry, a novel written by the Legend of Defiant Deification. Superstar of the Entertainment Circle, a similar novel written by the God of Wealth, and a QQ group. " Zhenguan Kingdom " was a historical novel written by Yin Qing Wu Ding. It had many characters such as Xiao Ran, the male protagonist, and the plot revolved around the story of different dynasties. " The Road to the Rise of a Low Profile " was a fantasy immortal novel written by Fat Bai Ju. The male lead, Zhao Junyan, wanted to keep a low profile, but things did not go as he wished. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

Crisis public relations involved many key points. The following were some conclusions, reflections on lessons learned, and insights: * * 1. Settlement summary ** 1. * * Stay calm and rational ** - When faced with a crisis, he couldn't act like an impulsive individual and rush to retort. For example, when a brand encountered a crisis, if some internet celebrities acted impulsively when they encountered problems, such as using tough or even violent means to deal with the problem after the selection was revealed, it would only make the situation worse. He had to calm down and think about his purpose, identity, status, and other factors. 2. * * Active action ** - The key was to respond to the crisis with practical actions. For example, when the members of the royal family faced a crisis of public attention that might be caused by internal family affairs, the core members of the royal family continued to work hard and perform their duties. Through video conferences, official duties, and participation in activities, they showed the public that no matter what happened, they would stick to their posts. It was the same for enterprises. They could not sit still and wait for death when they encountered a crisis. 3. * * Shaping the right attitude ** - When the strong side is facing a crisis (such as a large online celebrity encountering a problem with the selection of goods and being faked), you should know how to pretend to be weak, have a good attitude, and avoid tough confrontation. It was necessary to understand the public's sympathy for the weak and adopt an appropriate attitude, such as admitting defeat and showing fear, which might resolve the crisis. 4. * * Follow PR processes and strategies ** - From the perspective of public relations, crisis public relations should follow the four complete steps of investigation, planning, communication, and evaluation. Through information exchange, meaning communication, and value persuasion, the public relations image should be created, thus affecting the public's perception of themselves (enterprises or individuals). For example, when a company had a problem with their product (such as the case of the kitchen knife not being able to shoot garlic), they should first investigate the ins and outs of the incident, plan a response plan, then spread it, and finally evaluate the effect of public relations. 5. * * Prompt response ** - The company needed to have a crisis plan so that they could respond quickly when a crisis occurred. Just like the 3 + 1 crisis management method mentioned, the first reaction was to make a timely apology and compensation. For example, in the early stages of a well-known brand kitchen knife incident, if they could correct the wrong statement that a knife could not shoot garlic in time and make an appropriate response in time, it might not cause such a huge loss to the brand's reputation. * * 2. Reflection on the lesson ** 1. * * Pay attention to the professionalism of public relations ** - Many times, some companies or individuals did not pay attention to the professionalism of crisis public relations. For example, some large-scale internet celebrity teams dealt with problems in their selection in a very unprofessional manner. They did not have a professional public relations awareness, causing the incident to worsen. It was the same for enterprises. If they did not pay attention to the construction of public relations teams, it was easy to deal with them in times of crisis. 2. * * Pay attention to daily management ** - Crisis public relations was not something that could only be done when there was a problem. It was a regular management project. The daily management decisions of the company and the control of product quality would affect the effect of crisis public relations. For example, kitchen knife companies, from the design of their products (whether they took into account the usage habits of Chinese chefs) to the after-sales response, all exposed the problems in the daily management of the company. If the daily management was proper, such a crisis might not have occurred, or they could better deal with the crisis when it appeared. 3. * * Comprehensively consider the impact ** - In crisis public relations, one had to consider the influence of all kinds of interested parties. For example, kitchen knife companies did not take into account the feelings of the chef community and the vast number of consumers when replying to customers. They offended many people and caused the brand's reputation to be damaged. When making public relations decisions, one had to consider the reactions of different groups and avoid making one-sided decisions. * * 3. Comprehension ** 1. * * PR is a comprehensive knowledge ** - Crisis public relations was not just a simple response strategy. It involved a variety of knowledge, including the grasp of the public's psychology, the shaping of one's own image, and familiarity with the public relations process. It was both a science and an art that required the flexible application of strategies according to different situations. 2. * * prevention is better than cure ** - A company or individual should have a sense of crisis, do preventive work in advance, and formulate a crisis plan. Don't wait until a crisis occurs to think of a way to deal with it, because once the crisis erupts, even if it can be handled well, it may have already caused a certain amount of losses. Just like how companies had to ensure the quality of their products, Internet celebrities had to strictly select products, and so on, reducing the possibility of a crisis from the source. 3. * * The continuity of public image building ** - Whether it was a company or an individual, building a public image was a long-term process, and crisis public relations was a key link in this image-building process. Good crisis public relations could protect the existing image, while improper crisis public relations could destroy the long-term accumulated image. Therefore, one must always pay attention to the construction of their own image, so that they could have a better foundation to deal with in times of crisis. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>