Meicheng Hotel Industry DrainedThe following are some common drainage methods in the hotel industry. The hotel industry in Mei City can also refer to them:
1. **OTA Platform Strategy **
- He paid attention to the setting of the drainage room and built some rooms into drainage rooms according to the "20 - 80 law". These rooms should be cost-effective, well-designed, and fully equipped to attract customers at a relatively affordable price and increase the traffic and conversion rate of the hotel on the OTA platform.
- To evaluate the OTA channels that they cooperated with, determine which channel brought the most traffic and focus on maintaining it, such as fighting for gold medals, golden crowns, and other forms of close cooperation.
- The best promotion strategies were launched in time, such as midnight room sales, business travel sales, pre-sales, etc.
- Make sure that the basic information of the channel is maintained in a comprehensive manner, especially to ensure that the pictures are beautiful.
- Additional value-added services, such as pick-up and free fruits, could help increase traffic.
- Maintain the service quality score/HOS/MCIscore at a high level.
- Arrange special personnel to maintain and visit OTA customers to ensure that the net rating is maintained at least 4.8 points.
- The name of the guest room should be able to directly reflect the characteristics of the room, such as the sea view room, e-sports room, etc.
- Add reserved rooms in time and set them according to the ratio in advance to increase the bonus points of freesale.
- The hotel's name should emphasize the hotel's advantages or popular keywords.
- Adding different room types such as no breakfast and single breakfast to give customers more choices.
- Pay attention to the hotel's location in the regional business district and improve its ranking on the regional related topic rankings (such as the public praise list and the hot list).
2. ** Experience and Unique Creation **
- Learn from the experience of OMO7 Hotel and create a unique experience. For example, combine the lazy economy with in-depth experience, and carry out special activities such as citywalk to let guests easily experience local specialties. Even if the room area is not large, more resources can be invested in improving the public experience.
3. ** Attracting local customers **
- They could learn from the operation mode of Xique Hotel and carry out various operations such as tea, chess, cards, and restaurants to attract local consumers.
4. ** Social Media and Marketing **
- ** content marketing **: planning, distributing, and optimization of content. For example, they could attract potential customers by producing high-quality food, accommodation experiences, local travel guides, and other content. He could use tools such as TikTok's automatic publishing software to set keywords and generate data in batches to automatically publish the content to TikTok, Little Red Book, and other platforms. The system also had a self-contained photo beautification function that automatically added topics, stabilized rankings, increased traffic exposure, and obtained more accurate target users.
- ** Social media marketing **: Use social media platforms for marketing, including interaction marketing and advertising.
- ** Partner Guidance **: Carry out activities such as cooperative promotion, joint marketing, and resource sharing.
- ** Off-line activities **: Attract more customers 'attention through event planning, cooperative promotion, and event publicity.
5. ** Member System **
- Establishing a membership system, setting up membership levels, point system, carrying out membership activities, providing exclusive benefits, etc. Through the membership system, they could implement interception strategies and increase customer stickiness. At the same time, the membership system was also part of the cash flow strategy, such as member discounts, member points, and other exclusive benefits.
6. ** Data application **
- Pay attention to data collection and application, including data collection, analysis, understanding customer needs, customer classification, so as to achieve customized recommendations, customized communication, and customized services, improve customer experience, and attract more customers.
7. ** Food related **
- They could hold cooking events, such as cooking competitions, and invite senior chefs to showcase their unique skills to attract the attention of food lovers, indirectly guiding the hotel.
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