Shanghai booth designThe booth design in Shanghai involved many considerations.
First of all, they had to clarify their goals and positioning to ensure that the design could accurately convey the core values and unique selling points of the brand. In terms of creativity and uniqueness, it was necessary to have an eye-catching creativity to attract visitors. New materials, bright colors, and unique display methods could be used. When it came to color matching, they had to use bright, high-contrast colors to attract attention and pay attention to coordination and beauty.
The layout of the space should be reasonable, such as using an open, transparent, or layered layout, so that visitors can comfortably browse the exhibit. According to the characteristics and needs of the exhibition, the display methods such as three-dimensional, two-dimensional, dynamic, etc. can be selected to highlight the characteristics and value. Lighting was an important means to create an atmosphere. Through reasonable arrangement, it highlighted the characteristics and beauty of the exhibit and created a comfortable and warm atmosphere.
Setting up an interaction session, such as demonstration, trial, experience, etc., to increase the sense of participation and interaction of visitors. At the same time, they paid attention to the concept of environmental protection, using recycled materials and energy-saving equipment to enhance their corporate image and brand value. He also had to pay attention to the details such as the selection of materials, decoration details, and display of items. This would leave a deep impression on the audience.
For example, the design of the Shanghai AWE exhibition (China Household Electric and Consumer-Electronic Exhibition) was innovative and technological. It brought an immersive visiting experience through advanced technologies such as VR and AR. It paid attention to user experience, with reasonable space layout, clear navigation signs, convenient facilities and services, as well as an interaction experience area. Exhibiting companies displayed their brand characteristics and product advantages on the booth design to form a differentiated brand image.
In general a good novel some parts lacks (the background) and other part parts are superb (the character) but the mix of booth makes the novel one of my favs.