Review Detail of MORPHEOUS in My Buildings Mutated

So far, I haven't seen the purpose of the story or the goal of the MC. Rather, I only see a protagonist that doesn't think of the consequences of his actions. You know, the story was confusing as the author didn't give full detail on how the system works. It also made me confused about why the price for his construction was so low that it seems to be losing business. Is it because of the price restriction of the system? Honestly, I don't know. This is why I am confused about the goal of the MC for constructing mutated buildings. Is it for profit, to level up the system, or something?