Chapter 427
Chapter 427 Vanity Fair
The acquisition of PA Semiconductor will allow Song Yang to use mobile phones and other electronic industries without being controlled by others in the future because of "chip shortage".
And ARM, if it can be made in the future, it will have the means to deal with other electronics manufacturers!
Song Yang talked with Saxby for a long time, and determined the future development direction of ARM. For Song Yang, the new sponsor, it really exceeded Saxby's expectations.
Originally, Saxby thought that ARM might undergo a change when he saw Song Yang, and even he was ready to lose ARM.
As a result, the ARM brand has not only survived, but will also operate independently in the future. Instead of being subject to the three major shareholders of Apple, VLSI, and Acorn as before, it will truly start to operate independently!
Moreover, Song Yang, a big financier, is more willing to invest than the previous major shareholders of ARM, and he delegated power to Sacksby, allowing him to start running ARM according to his own plan without worrying about other things. Sucksby can't help being a little smug and ready to do a big job.
The so-called alcohol is not intoxicating, everyone is drunk, and he didn't drink much, but Sucksby felt a little dizzy at this time.
After another drink with Saxby, Song Yang got up and returned to the hall just now.
After pushing open the hall, the noisy atmosphere came into view again, Eric stepped forward and embraced Song Yang, "This is the editor-in-chief of Vogue magazine America..."
Eric introduced to Song Yang a group of celebrities in the fashion industry who were present today. They were either the editor-in-chief of a fashion magazine or a certain big-name designer. These people will be needed tomorrow to promote the Victoria's Secret show. As RICK's One of the major shareholders, Song Yang naturally needs to sit for RICK at this time.
"At present, Victoria's Secret brand stores, as well as partners in North America and Europe, have all put their goods on the shelves. We can only wait for Victoria's Secret's big show at the Super Bowl tomorrow!"
After meeting with all the celebrities, Eric and Song Yang came to the side, gulping down their drinks, looking excited and a little nervous, after so much tossing and spending hundreds of millions of dollars to acquire Victoria's Secret, even postponed RICK has to go public, Eric can be said to bet on everything.
Already drank a lot of drinks today, Song Yang took a cold meal to put on his belly, seeing Eric's expression, Song Yang smiled, and raised his chin towards the celebrities in the fashion industry in the crowd, "Now all of this belongs to RICK, doesn't it?"
Hearing this, Eric was stunned for a moment, and then he suddenly realized that he was deluded by the authorities. Let's talk about the previous RICK. Although Eric is known as the king of the night scene, how can he appear in this kind of spotlight openly? The next occasion, not to mention dealing with these celebrities, the fashion industry, and even being sought after.
And now all of this has already shown that RICK, who acquired Victoria's Secret, has been accepted by the fashion industry and the mainstream culture of America. Eric's current status is no longer the king of night shows in the past, but The godfather of fashion, after tomorrow, he may be reported by many media, and he will appear in the major fashion, financial and other media in an open and honest manner!
Laughed, Eric, who was worried about gains and losses, seemed to have returned to the state of Texas cowboys. He didn't care about the custom-made expensive dress worth more than a hundred thousand dollars, and directly wiped the drink on the corner of his mouth with his sleeve.
Embracing Song Yang with his arms, Eric looked into the arena and said to Song Yang, "Song, your Mexican model is here today, and she will be the finale of the Super Bowl tomorrow!"
While talking, Eric winked at Song Yang, showing a look that men can understand. Song Yang followed his gaze and saw a familiar figure.
Just like after the party in Houston, Song Yang saw Elsa Benitez again, and Song Yang couldn't help but think of the scene in Houston.
Elsa Benitez's eyes met Song Yang's eyes, and then, under the attention of many people in the hall, she walked towards Song Yang. Seeing this scene, many people's eyes couldn't help but He looked over here.
Seeing Benitez's actions, the female agent had to follow. When she reached Song Yang and Eric, the female agent spoke first, raised her glass and said, "Director Bruno, President Eric , Elsa has been hearing the name of President Bruno for a long time!"
In front of Eric and the female manager, Song Yang and Elsa Benitez looked at each other, and without saying much, they raised their glasses and clinked each other.
Looking at Elsa Benitez in front of me, compared to when he was in Houston, Benitez is now more temperamental, with more refined makeup, and already has the shadow of a star. Of course, his figure seems to be better a bit….
"Looking forward to your performance tomorrow!" Song Yang said to Benitez.
"Thanks!"
Elsa Benitez hesitated to speak, but she still said a pun to Song Yang. Under the signal of the female manager, she nodded to Song Yang, and then left the hotel lobby.
Seeing that Elsa Benitez left and did not contact Song Yang alone, the editors and reporters of fashion magazines, media, and reporters who were waiting to watch the show were all a little disappointed. They still wanted to report some explosive news. The news is coming.
But for Playboy and other tabloids in the entertainment industry, they smelled an unusual smell. They always make up shocking news for nothing. Now that they encounter this situation, it is obvious that Bei Nitus, a rising star in the modeling industry supported by RICK and Victoria's Secret, has some relationship with Song Yang, which is enough for these lace media to play!
As America, the most watched sports event is also known as the American Carnival. Although it is boasted that this day is more concerned by American people than the federal election, it is a bit too much, but it is enough to explain everything. Today's New Orleans , is the American media, the most concerned place, not one of them.
Early in the morning, all major media outlets in America began to gather in New Orleans. There was a row of news broadcast vans outside the stadium where the Super Bowl was held. There were also helicopters reporting events and news in the sky. Keep circling.
The rise of the Super Bowl in America, that is, nearly 30 years, but these 30 years, is the time when America is in full swing. With the influence of America, this event is abruptly rendered as comparable to the Champions League The event, the game on this day, will also be broadcast by the British BBC, French TV, and multiple TV stations in North America...
The streets around the Louisiana Superdome are already blocked, and vehicles cannot pass at all.
Song Yang, Gallo, Eric and others also went towards the gymnasium. Through the car window, Song Yang looked at the crowd outside. Song Yang, who came to watch the scene for the first time, also had to lament that the rugby league, in America A well-cooked dish can render a game to such an extent that it is almost to the point of carnival for the whole people.
Of course, to achieve all of this is nothing more than fame and fortune. For today's game alone, tickets, advertising fees, sponsorship fees, broadcast fees, jerseys and shoes around the game, etc., all add up. The rugby league and the TV station that broadcast the game, You can receive at least billions of dollars!
The advertisements during the intermission of the Super Bowl game today are really burning dollars every second. This year's Super Bowl advertising fee, every 30 seconds, reached 1.2 million dollars. It was held for the first time in 1967. The 42,000 advertising fee in the Super Bowl has increased to 1.2 million dollars now, a full increase of 28 times. It is really a money grab!
And more importantly, Song Yang's family contributed more than 20 million US dollars in this year's Super Bowl advertising expenses.
"The Matrix" film promotional film, Alcatel's mobile phone commercial, Panda TV commercial, Victoria's Secret commercial, Super Bowl Internet broadcasting rights, all these things add up to make Song Yang the biggest player in this year's Super Bowl. One of the advertising sponsors!
(end of this chapter)