Chapter 17

Chapter 17 Sudden Spring Breeze Comes Overnight

  Song Yang, who came back to Greck's house in the middle of the night, felt a pair of cool little hands reaching into the bed in a daze, and then there was a burst of laughter from that girl Miria.

   "Brother, gift!"

  As soon as she opened her eyes, she saw Miria's small face in front of her eyes, looking at Song Yang expectantly.

Song Yang's face was blank at this time, and he seemed to have forgotten when he saw Song Yang, and Miria immediately pouted. Seeing that a thunderstorm was coming, Song Yang remembered that when he left a few days ago, it was indeed I told this girl that I would bring her a gift when I came back.

   "There are gifts, of course!"

  Song Yang put Milia on the bed, "I'm planning to take you shopping with R Us this week when you are on vacation!"

   "Really?" Miria looked at Song Yang with beady eyes, expectant and disbelieving.

  Song Yang agreed, "Of course, when the time comes, we will go together, call Gallo and the others, maybe we can go to the amusement park!"

   "And Logan!" Miria did not forget her second brother.

Miria went downstairs, and Song Yang also got up. Song Yang, who started to wake up, naturally began to think about the advertisement. Can wait to come back.

  When Song Yang arrived at Devers School, the online websites of Netscape, Yahoo, and Wired magazine, etc., all began to launch the first digital advertisement pushed by the double-click advertising company.

  Thomas, who was laying the floor in the office of a building in Silicon Valley, woke up with sleepy eyes. After making a cup of coffee, he turned on the computer again.

There are countless people like Thomas in Silicon Valley. Like Yahoo, they are Internet start-ups, and they can also be called gold diggers. A few people even built a company single-handedly like Thomas, and then started to develop websites. Like Netscape, it was invested by venture capital firms.

  After Thomas turned on the computer, he directly entered the Netscape browser. There are not many places to go on the Internet except Netscape these days.

  But today's Netscape seems to be a little different from usual. As a developer, Thomas can see the difference at a glance.

When Thomas opened a webpage, he saw a banner marked "YouWill" appeared on the webpage. Curiosity is human nature, and research and development is no exception. Thomas directly clicked on the banner, and then the linked The web page is opened.

  In the linked web pages, Thomas saw the web pages of the Louvre in France, the Library of Congress in America, and the Warhol Museum.

The quality of the web pages is not high, which is similar to buying a large Marvel picture book, but for Thomas, this is a shocking virtual journey. There is a "YouWill" logo on the back of these pages, such as Hall's works, and at the end there is the LOGO of the Telegraph and Telegraph Company and a sentence, "Technology creates miracles"!

  After watching it several times, Thomas suddenly realized that this was actually an advertisement, an advertisement from the Telephone and Telegraph Group.

  Thomas clicked on the web advertisement link, just like "Open Sesame", every time he opened it, it seemed like something he had never experienced before, which was a dreamlike experience for Thomas.

  Looking at the banner advertisement on the webpage, Thomas keenly felt that the Internet industry seemed to be about to change.

   This banner advertisement appeared not only on Netscape, but also on the online websites of Yahoo, Wired magazine, etc. This advertisement appeared today, which attracted the attention of the entire Internet and technology industry.

   "Wired" magazine, also in the latest issue of the magazine just published today, the editor-in-chief Kevin Kelly personally wrote a report, declaring that "this is the new first year of the Internet!"

   "Netscape joined forces with this magazine to launch the world's first digital advertisement, and the introduction of Internet digital advertisements will allow the Internet industry to solve the problems that have plagued the industry for countless years, how to make money!"

  "If the scale of Internet digital advertising can be expanded, it will allow the Internet not only to make profits by selling software, but also rely on digital advertising to make profits just like TV stations and newspapers.

   Not only that, the introduction of Internet digital advertising will enable more websites to survive, and the Internet will enter a new era! "

  Wired magazine crazily touted the digital ad launched today, believing that the emergence of digital advertising has solved the plight of the Internet's unprofitability, and has even risen to the point where the Internet industry's survival is at stake.

  Now Wired magazine has a huge influence in the technology industry. When Wired magazine starts to tout, it will naturally attract more people to pay attention.

  Although I don't know whether digital advertising is as important as Wired magazine touts, there are also many technology media that have begun to report.

  Netscape, which was preparing to go public, also began to take advantage of the situation to promote it, constantly increasing its popularity, claiming that Netscape had found a new way to make money.

As the "darling" of Silicon Valley, Netscape, a rising star on Wall Street, has a much greater influence than Wired Magazine. If this time it is Wired Magazine and Double-Click Advertising Company, the influence may be limited to public opinion in the technology industry, not at all. Will get Wall Street's attention.

   But when it comes to Netscape, it's different. Now Wall Street is admiring Netscape. Venture capital companies in Silicon Valley and investment institutions in America are all looking forward to Netscape.

  The only thing that troubles Netscape, or is criticized by the outside world, is that Netscape cannot make a profit. Relying on browser fees alone, it is difficult to support Netscape's market value of one billion dollars that has been blown up.

  After the emergence of the concept of digital advertising, Netscape hardly needed to talk, and Wall Street began to act, and their action was much stronger than that of Wired Magazine.

  When Wall Street promoted the public opinion machine, the mainstream technology, financial TV stations, newspapers, etc. in America began to report "Netscape launched a new profit model" overwhelmingly!

  No matter what digital advertising is and whether it can make money, in any case, these media say that Internet digital advertising is a panacea to solve Netscape's dilemma.

Song Yang returned to the garage and was surprised when he saw the data in the background. The click-through rate of the advertisement placed on Netscape today exceeded 44%. What kind of concept is this? Nearly half of ten people opened the advertisement page , This conversion rate simply beats traditional media.

  Looking at the click-through rate of this ad, and looking at the actions of Netscape today, Song Yang had a premonition that Netscape might be about to make a big move.

   "Song, today Netscape, Wired Magazine, and a person called Yahoo.com all called you!" Gallo said to Song Yang.

   As soon as the voice fell, the phone in the garage rang again. After Gallo answered the phone, he immediately showed a surprised expression, and said to Song Yang, "The man from Netscape, Jim Clark!"

  Having been dealing with the Internet industry for the past few days, Gallo has also somewhat known some figures on the Internet, and Jim Clark is undoubtedly one of the big names.

  Song Yang took the phone, adjusted his emotions, and said to the phone, "Jim, congratulations, the advertising effect is very good!"

   Jim Clark's laughter came from the phone, and he seemed to be in a good mood, "Song, you also have a share of this. Double-click is a partner of Netscape!"

   Listening to Jim's voice that seemed to have something to say, Song Yang felt that Jim seemed to have something to say.

  The noise on the phone was much quieter, apparently Jim Clark changed places, "Song, I hope that the double-click advertising company can sign a strategic cooperation agreement with Netscape as soon as possible!"

   Hearing that he took the initiative to mention this matter, Song Yang naturally would not refuse, "Of course it's no problem!"

   "In addition, I hope Song you and Double-Click advertising company can cooperate with Netscape's promotion," Jim said casually, "Next year, Netscape plans to generate more than 10 million US dollars in digital advertising revenue!"

  Song Yang, holding the phone, gaped with his mouth wide open, and almost scolded Jim Clark over the phone.

This is simply bragging and not drafting. The little cow pulls the plane, and Niu Bi goes to the sky. As soon as he comes up, he releases a thunderbolt. Song Yang is not sure whether the double-click advertising company can survive until next year. Jim Clark This guy dared to say that next year Netscape could sell more than 10 million US dollars just by advertising fees. How could Song Yang find so many big dogs to advertise for him.

   Then Song Yang calmed down, thinking about Jim's words, and shouted the slogan that he could earn $10 million from advertising, obviously for the purpose of going public. This decision was definitely not his alone, and it must have meant on behalf of Wall Street.

Jim didn't urge Song Yang either. He seemed to know that Song Yang had calmed down, so Jim said, "I'm very optimistic about the development of Double-Click Advertising Company, and I also hope that Netscape can continue to cooperate with Double-Click Advertising Company. Netscape will not treat you badly. Any collaborator!"

   This is Chi Guoguo's hint. If you cooperate with Netscape, then Netscape will grab the double-click advertising company. If you don't cooperate, Netscape will definitely kick the double-click advertising company away and replace it with an obedient person.

   This is a multiple-choice question. Even if Song Yang knows there are pitfalls, Song Yang has no choice. Netscape is the only thigh that double-click advertising companies can hug.

  Song Yang responded, "Double-click the advertising company, of course I have the confidence to provide Netscape with an advertising market worth more than 10 million US dollars next year. You are Netscape!"

   Jim Clark couldn't help laughing, "Song, I'm waiting for you in Silicon Valley. Of course, the media side also hopes that you can handle it well!"

  After hanging up the phone, Jim raised his wine glass to several bigwigs from Silicon Valley and Wall Street standing beside him, and then said with a smile, "A very interesting young man who understands the rules!"

   Song Yang hung up the phone, and the last sentence on the phone was Jim warning Song Yang not to talk nonsense in front of the media.

   And until the next morning, when he was eating the breakfast made by Dana at Greg's house, Song Yang finally knew why Jim Clark called him in a hurry last night.

"Wall Street institutions have once again raised their estimates of Netscape's market value. Market feedback investors are very optimistic about Netscape's digital advertising strategy. Netscape President Barksdale announced that next year Netscape's digital advertising revenue will , it is estimated that it will break through 10 million U.S. dollars... At present, the market value of Netscape has reached an astonishing 1.1 billion U.S. dollars!"

   Thanks to book friends Liuyue 1988, book friends Jiyu, book friends 1605151509426620, book friends 20180702175629013, and book friends 2019132528643598 for their rewards. Thank you for your support. Continue to ask for collections and monthly tickets!

  (end of this chapter)