Beyond Imagination

In the past, during a period when the Internet had yet to be common, the public could only receive messages through newspapers, television, and radio stations, and these sort of media could easily be controlled by organizations and individuals.

However, now in the age of the Internet, the scope of China's netizen base reached up to eight billion. All sorts of new media had emerged and the power of the Internet was beyond anyone's imagination. More importantly, it was hard to control.

Within just one night of brewing on the Internet, huge groups of audiences entered the cinema for "Dream Chaser", a movie that was built on little capital and marketing, which led to zero attention on it at all. Once the effects of word-of-mouth took place, it would be worth much more than hundreds of millions in terms of marketing and publicity.