Chapter 277 The road has been walked by the little rich woman
Group buying and Zhihu have different attributes. The former is selling goods, and the latter is socializing. So which one is easier to promote?
No need to ask, of course it is Zhihu.
If group buying wants to be promoted, it must forcibly change everyone's consumption pattern before the wind comes. This is against the current and time-consuming and laborious.
But Zhihu itself has the popular attribute of Sese. It is a forum social networking that gathers high-quality content. In this era, open social circles are still the most popular social method for young people.
Therefore, instead of trying hard to promote group buying before the wind comes, Zhihu is the channel that is most likely to bloom nationwide.
The idea of doing business is not to push a stone up the mountain. This is not only tiring, but also may be hit by falling rocks at any time. The best way is to climb to the top of the mountain first, throw a stone at random, and it will roll to the destination.
In other words, when capital is waiting, as long as he can quickly capture the university town market through Zhihu, once the wind comes, group buying can roll down the mountain of Zhihu fiercely, and even avoid a lot of commercial competition.
Hiding the sword is to show the sword, definitely not to retire.
However, Ye Ziqing is quite interesting. She may really love this project so much that she will not care about gains and losses.
Jiang Qin plans to wait and see for a while, get in touch with this senior sister more, and when he needs people, he will use moral kidnapping to kidnap her!
What? I have no morals?
Hahaha, what does it matter?
Moral kidnapping does not require the kidnapper to be moral, as long as the kidnapped is moral.
"By the way, when will you return to Jeju?" Jiang Qin looked at Feng Nanshu.
"Tomorrow morning."
Jiang Qin silently calculated his schedule: "I will probably stay for two or three days to deal with some trivial matters."
Feng Nanshu looked around and suddenly lowered his voice: "It seems that there is no one around here. We can watch a movie first."
"You have said everything I want to say, so what should I say?"
"You said little rich woman, come here and let me hug you." Feng Nanshu taught him seriously.
The sunset was in a blink of an eye, and the dusk sky was half bright and half dark, a patch of mottled, and a lone goose flew across the sky, passing the last ray of light before the night.
"Howl's Moving Castle" has been played, and the progress bar gradually reached the last position, and then the music stopped, and Baofeng Video automatically jumped to the black standby page.
Sitting in Jiang Qin's arms, Feng Nanshu stretched out her hand as if nothing had happened, and when Jiang Qin was not paying attention, she seamlessly switched the movie she had just watched to the next one, pretending that she had been watching this one all the time.
She is really good at such small actions, just like stealing Jiang Qin's wine.
"Finished watching, right? Come on, I'll take you back."
Feng Nanshu said indifferently: "It's not over yet, you see, the movie has just started."
"Feng Nanshu, do you think I'm a fool?" Jiang Qin looked at him seriously.
"I don't want to look at you, I want to concentrate on watching the movie."
"Actually, I also like to watch movies with my best friends, but I have social events tonight."
"Then will you drink tonight?" Feng Nanshu suddenly turned his head and looked at him, his eyes full of water.
Jiang Qin instantly understood what the rich girl was thinking: "No, and I'm going to Juxianlou in the city. Even if I drink, you can't ride to the city to pick me up."
"I think I can try." Feng Nanshu's tone was serious.
"You are quite confident, but I don't agree. Go back and have a good sleep today. When we return to Jeju, I will take you to the cinema to watch a real movie."
At night, when the lights were on, Jiang Qin sent the little rich woman back to the dormitory, and drove to Juxianlou for a banquet to meet Wang Peixiang of Vienna Hotel Chain and Zhang Qiao of Hongjin Catering and Entertainment.
Since the fight group started to promote in the city, Jiang Qin has been hiding behind the scenes and has not met these merchants in society.
And this appearance is Jiang Qin's precious first time.
"Mr. Jiang, I finally meet you in person. You are really young and promising."
"Mr. Wang and Mr. Zhang, you are too polite. I am just an ordinary college student. If you don't mind, just call me A Zu."
Jiang Qin shook hands with the two and sat down at his seat.
Vienna and Hongjin Catering and Entertainment are not local enterprises in Linchuan. They also have their own businesses in other provinces and cities, and their headquarters are also set up outside.
Wang Peixiang and Zhang Qiao are not the real bosses, but more accurately, they are regional managers.
They were actually assigned by the head office to meet Jiang Qin this time, and the purpose was not as simple as having a meal, but to ask Jiang Qin whether Pintuan had any ideas for external promotion.
If yes, they could contribute money and effort, and the only requirement was to become the chief partner of Pintuan.
After the two sword-drawing marketing campaigns of Pintuan, the increase in passenger flow in Linchuan was really shocking, which made the management of the head office taste the sweetness and always wanted to return.
To be honest, the current advertising marketing, whether on TV or the Internet, can not achieve the same results as the highly targeted Pintuan.
So if Pintuan has a national promotion plan, these two companies want to take advantage of it.
Jiang Qin thought for a long time, and originally wanted to use the rhetoric he used to deal with Ye Ziqing to deal with them, but after thinking about it, he felt that it was not possible.
He and Ye Ziqing had no business dealings, but Vienna was different from Hongjin. Group buying would definitely rise one day, and he would need to join forces with these large national merchants.
Because for O2O platforms, merchants who can provide high-quality services are the lifeblood of the entire platform. Without high-quality merchants in the early stage, everything is just empty talk.
So Jiang Qin did not say it once and for all, but only said that everything about group buying was still in the plan, and he would notify us as soon as there was news.
After dinner, Wang Peixiang and Zhang Qiao sent Jiang Qin out of the restaurant. When they saw him driving away, they couldn't help but look at each other.
"Although Mr. Jiang is young, I can feel a very strong aura from his words and deeds. I can't help but want to invite him to dinner. It's really weird."
"It seems that Youzhi is indeed not old, but why does he always insist on asking us to call him A-Zu?" Wang Peixiang was puzzled.
Zhang Qiao crossed his arms and said, "Azu may be his nickname. It seems intimate, and the main point is that he is approachable."
"That makes sense..."
The next morning, Jiang Qin sent the little rich woman off and later arrived at 208. At this time, Wei Lanlan, Tan Qing and Dong Wenhao had all returned from the banquet and reported to him about the meal.
In fact, their experiences were similar. They were also some companies that had businesses in other provinces and cities, or wanted to do business outside, and wanted to take advantage of the east wind to expand their business.
This shows that the news of Linchuan has gradually had an impact in the business circle.
For some cooperative merchants, they saw a better future through group buying, and they were eager to get on board and fly higher.
Dong Wenhao and others did not respond on the spot, because they also knew the importance of merchants to group buying, so they brought the problem back and handed it to Jiang Qin to make a decision.
This is the benefit of not letting Lu Feiyu go.
If we go back to the old path, we will have to slam the table and say, we won't promote it anymore. Our boss said we won't promote it anymore. I really heard it. Everyone should go back and take a shower!
Look, what an honest and trustworthy journalist.
"Boss, how should we respond?"
"Actually, this is a good thing. A national chain enterprise wants to cooperate with us. This will be the best wealth that Pintuan can grasp in the future."
Dong Wenhao touched his chin: "But our original plan was to promote Zhihu, and isn't it better for Pintuan to be as low-key as possible during its dormant period? It will definitely attract attention if the news says that dogs don't do it, but secretly communicate with major companies behind the scenes."
Jiang Qin slammed the table: "Again, before thinking about the problem, look through the phenomenon to see the essence, think about what they want?"
"They want to take advantage of the east wind and make a lot of money."
"Yes, they won't I wonder if the trend is driven by group buying or Zhihu. If you want to take advantage of the trend, Zhihu can do it as well. "
Wei Lanlan seemed to understand a little: "When there was no group buying, Zhihu's initial monetization function was forum advertising. The effect was actually quite good, but it was just not as directly targeted as group buying."
Jiang Qin nodded: "That's right. We don't want to lose our partners, and we don't want to be exposed too quickly. Then we will tie them all to Zhihu's chariot. At most, it will be cheaper, but at least it will cover a wide range and be extremely fast."
"Bringing merchants to promote group buying together may require a brand new promotion plan." Dong Wenhao thought thoughtfully.
"The Ministry of Commerce doesn't have winter and summer vacations, and workers are always on the road. Let them handle the new planning case. Lanlan will go to coordinate in the afternoon."
"I am very worried about my career life after graduation."
"Huh?"
Wei Lanlan laughed: "I am kidding, boss."
"Okay, let's adjourn the meeting. I have delayed your time to go home. I will give you two days off to make up for it when you travel. Goodbye."
Looking at the boss's back as he turned and left, the three of them looked at each other and thought, what the hell, travel is during the holidays, why do you have to take two days off? The boss must be busy and confused recently.
In the following three days, Jiang Qin went out early and came back late every day, and he was very busy.
On the first day of the month, he led the Wanzhong branch to organize a team building and deepened his familiarity with the employees of the Ministry of Commerce and the Marketing Department.
After all, they are the pioneers of cross-provincial business, and their importance must be grasped.
On the second day of the month, he was invited to attend a business meeting organized by the Linchuan Municipal Government, where a comprehensive discussion was held on Linchuan's industrial upgrading.
At the meeting, many of the leaders in Linchuan were curious about Jiang Qin, and many invited him to have dinner or wash his feet.
Although the market in Linchuan is not very prosperous, the merchants are really rich. Jiang Qin lowered his posture and went to the meeting. He almost washed his feet until they were bald.
"Boss Jiang, this is Director Qian. He has a lot of mines. He also invested in two TV series last year."
"Come on, Boss Sun, let me introduce you. This is Boss Jiang from the group buying. He is the youngest member of our chamber of commerce so far."
"Sister, stop singing about love. Ask for another five hundred years from heaven. I will show you my singing voice!"
"Look at the clanging of iron hooves, trampling over thousands of miles of rivers and mountains~"
"Boss Jiang, I came here from the next city. I want to open seven or eight chain convenience stores in Linchuan. Boss He is an old friend of mine. He asked me to borrow a light from you and light a cigarette."
In the magnificent business KTV, Jiang Qin, dressed in a suit and leather shoes, shook hands with all directions and treated those uncle-like Linchuan businessmen as brothers. He was not inferior at all.
Many people would be puzzled, thinking that this little brother was obviously less than 20 years old, but his temperament was surprisingly mature. In response, Jiang Qin smiled and said nothing.
Who would have known that under this skin that looks like Yanzu and Ying Guorong, there is an old man who has experienced the vicissitudes of life at the age of 40.
Moreover, he is also the first learning star of Linchuan, which is really scary to say!