One billion US dollars for a hero, then

In the studio, Chen Mo was thinking about how to promote League of Legends.

Even though League of Legends was a game with strong popularity, early marketing strategies were still very important. This was because Thunderbolt gaming platform's current distribution network was far from Penguin's in his previous life.

Moreover, League of Legends had a much weaker player base in this world.

In Lin Jie's previous life, DOTA had been the best of the best. When League of Legends hit the market, it happened to be at a critical period. DOTA was very popular among young people, especially among students, but its development was limited by many factors such as popularity, ranking mechanism, difficulty of getting started, cheating, and so on.

League of Legends had become less difficult to get started with, and with the powerful operation and promotion ability of Penguin, it gradually became popular.