Cruel Malevolence felt he hadn't awakened from his sleep, so he was feeling emotional.
Not long before, he was still standing at the Teleport Portal Reception Hall, imagining himself as a Dungeon Lord and a transformed superior Devil with pus-filled blisters.
Soon, he was harassed incessantly by many Goblins, Gnomes, and Houndhead Men. They weren't affected by the Murmurs of the Ancient Gods, and they spoke like nutcases.
When a thousand fully armed creatures who weren't affected by the Ancient Gods appeared and were killed, the ego of Cruel Malevolence exploded.
He charged towards the location of the Winterfell Northern Gate with 2,000 of his troops. Then… then there were none.