Demon mask lets him change his name and appearance while the cloak hides all of it
"Certainly," Shi Feng replied before taking off the Black Cloak that hid his identity and appearance. He then introduced himself, "I am Black Flame, Zero Wing's Guild Leader!"
God's Domain Southern Continent System Announcement: Congratulations to Heaven's Burial for becoming the first team to conquer the Hard Mode of Frost Prison. All players on the team will be rewarded with 6,000,000 EXP, 1 Tier 3 Gemstone of random Attributes, 100 Star-Moon Kingdom Reputation Points, and 10 Humanity Reputation Points.