452 Focus on the line of sight

Li Wei. Li Wei. Always Li Wei.

Once again, Li Wei dominated the screens powerfully.

Perhaps some might wonder, was everyone making such a fuss just because Li Wei missed the Pro Bowl, as if they had never seen the world.

The reason is simple, yet not so simple.

In recent years, due to the rise of the internet, traditional television viewership has taken a hit across the board. Even the NFL, the everlasting ratings king of the North American continent, has felt the impact. With more channels and platforms available for viewing their preferred content beyond television, naturally, the question of how TV programs should retain their audience has become a topic of discussion.

The Pro Bowl is at the forefront of this issue.