By the end of the year, the American entertainment industry had started a massive brawl.
In the film market, there was a series of blockbuster releases, including James Cameron's "Avatar," Robert Downey Jr.'s "Sherlock Holmes," Fox's famous animation "Alvin and the Chipmunks: The Squeakquel," Matt Damon's biographical movie "Invictus," Film Emperor George Clooney's "Up in the Air," and Italian director Giuseppe Tornatore's new movie "The Family Tour" and so forth.
Counting the big movies released in November, the competition in the December box office market had become extremely intense.
Also, because there were many blockbusters, the "Business Daily" reported that after the lows of '07 and '08, the total box office was expected to recover to over 10 billion US Dollars. This was also good news for everyone working in the film industry.
Beyond the movie market, the record market competition was also very fierce.