Chapter 290 Pepsi-Co Stock Turmoil

  Luxury goods industry

  "Manufacturing makes money based on the scale of the industry, while luxury goods profit from branding. With our super stars and the media industry as a support, we have a high level of publicity, which can create a batch of luxury brands.

  "The profit margin for manufacturing is often only around ten percent, while the profit margin for luxury goods can be several times or even dozens of times higher. Leather goods, clothing, perfumes, scarves, watches, jewelry—for example, a bag that costs only $10 to make can sell for $2000. Why? Because of the added brand value.

  "We can acquire shares in luxury brands or create our own. As long as the promotion is in place, any product can become a luxury item."

  Finally, Hardy looked at Andy.

  "In addition to the current departments, the group company needs to establish another very important department."

  "What department?"

  "A think tank."