Xia Ruya VS Jose

Lanxin Company published its product quality testing results, completely winning over the hearts of the consumers, and at the same time gaining the recognition of many. They were resisting a hostile takeover and bravely safeguarding the pride of a local brand.

At the same time, T-K Group continued to ignore the calls of the media and the citizens to make public their product quality figures. As a result, they attracted a rising number of criticisms which deeply affected their company reputation and product image. The trust and goodwill accumulated by the Group over so many years were being greatly threatened.

T-K Group had made numerous statements to the press. Jose himself, as the T-K Group representative to Country Z, had personally spoken to the media. Nevertheless, none of it helped to lift T-K Group out of its dire straits.