Chapter 468: Easing

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"Alas," Li Dayuan sighed helplessly.

Despite the vast marketplace being right before his eyes, he was powerless to develop it due to various reasons, leaving him in deep frustration.

Now, the Li family was faced with two potential solutions.

The first was to agree to let other merchant guilds set up shop and compete with them while trying to retain a portion of the market share.

If they chose this path, it could satisfy the needs of the Loose Cultivators, but the Li family didn't have much of an advantage.

After all, the Li family's current ventures were too expansive, and their actual strengths couldn't keep up.

The alternative was to support the various minor forces under their control, allowing them to open stores in the Immortal City and sell various Spiritual Objects.

By doing so, the Li family's pressure would be greatly relieved, and they could easily control the high-end market and gain more profit.