Chapter 276: Deadpool and Spider-Man Unite

JR Jones saw nothing wrong with the situation, as this was the norm in the film criticism industry. Not following suit would actually make one stand out, and often, the magazines or newspapers they wrote for had specific expectations for their reviews, whether positive or negative.

For example, the editor-in-chief of the "Chicago Forum," where he contributed, would usually specify the type of review he wanted for each popular film release.

Of course, there were lines that reputable publications wouldn't cross. If a film's preview screenings received overwhelmingly negative feedback, no amount of PR could compel a newspaper's review column to offer genuine praise.

However, as long as a film didn't cross these lines and had passable preview screening buzz, it wouldn't seriously tarnish the newspaper's reputation, and there were often restrictions on the stance and direction of the critics' reviews.

In Jones's view, keeping his job was far more important than telling the truth.

What troubled him the most was that he really couldn't watch many movies that required reviews, as he feared his genuine reaction would conflict with the review he was supposed to write. He'd rather lie about having seen a film than be forced to tell others that a film he loved was terrible.

"Deadpool" had indeed received positive feedback, but it might not have been to his taste. Early communications between 20th Century Fox and the newspaper's editorial department meant he was obliged to write a positive review.

Jones directly went to the manager's office, knowing he could gather material from the audience's reactions after the show, ensuring he would still get paid.

Occasionally, Jones's conscience would nag at him, wanting to remind fans to ignore such reviews, asserting that the only true critique of any experience in life was their own feelings.

But since his livelihood depended on it, it remained just a thought.

Timing his return perfectly, Jones entered the screening room just as the film was ending. After mingling with the audience and gathering their insights, he went home, opened his laptop, and, based on his notes and a bit of organization in his head, quickly produced a rave review for "Deadpool."

Opening his laptop, Jones typed out an eye-catching and engaging headline.

"'Deadpool,' the trailer is good, but the movie? Even better!"

Despite only watching the beginning and the end, years of professional habit allowed him to write as though he had studied the film in detail. His thoughts flowed freely, and his fingers danced across the keyboard.

"'Deadpool' is a very special superhero movie and one of the most anticipated films of the year. I watched it in two different theaters, surrounded by jubilant fans."

"Why were they so happy? The reason is simple: the movie is just that good!"

"Initially, the 'Deadpool' trailer made me cautiously optimistic. Creating a two-minute exciting trailer is easy, but what about a ninety-minute film? It was hard to say. Fortunately, after watching the movie, I can confidently say that the trailer does an excellent job of representing everything you'll see on the big screen: lots of action, comedy, blood and violence, and even nudity and profanity. Plus, there's a big surprise—it has heart!"

"Yes, this film portrays the worst of the earth-saving superheroes, which gives the movie the central theme it desperately needs. You'll see everything from the worst to the crazily divine or plot turns that seem too easy, but it's all backed by heart that reels you back in."

"While watching, I was amazed by the comedic elements Murphy Stanton added. I expected it to be funny, but I didn't anticipate laughing so frequently and loudly. It's a very humorous film, possibly the funniest I've seen in years, and these comedic elements help alleviate the numerous bloody and violent scenes."

"Deadpool's cheeky dialogue will have you in stitches, making it hard to remember the gory scenes. It's worth watching multiple times just to catch all the jokes—some are so quick, you might miss them amidst the laughter. Deadpool's ability to break the fourth wall is seamlessly integrated into the film, often through a voiceover or a wink, without feeling out of place."

"Murphy Stanton gives the film his unique dark style, filled with blood, violence, absolute madness, and over-the-top gore. But these scenes are meticulously designed, with some action sequences moving at a breakneck pace that you won't want to miss a single incredible moment. The action is memorable and escalates nicely, from a familiar opening to a mind-blowing conclusion."

"In summary, this is a fun film and a very Murphy Stanton movie through and through!"

Afterward, he sent the review to the newspaper's editorial department, where it was promptly approved for publication, not just in the newspaper but also on their official website and blog.

Such PR campaigns were numerous following the release of "Deadpool," with 20th Century Fox employing every cost-effective promotional tactic available.

The film's advance box office revenue acted like a shot of adrenaline, clearly indicating the movie had the potential to be a blockbuster.

From the production team to the creative staff, everyone took turns engaging fans and attracting their attention.

Kara Faith, serving as a producer, was the first to step forward.

Since "Spider-Man 2" was slated for release in the upcoming summer, and under Marvel's coordination, 20th Century Fox had previously collaborated with Sony Columbia in early promotions for "Deadpool." Now, with "Deadpool" showing signs of a blockbuster, Sony Columbia was open to further promotional collaborations.

During a Saturday promotional event in Burbank, Kara Faith dropped a bombshell.

"This morning, I, along with Murphy, had a chat with Sam Raimi."

Sitting in the press room, she declared, "We discussed the possibility of Deadpool and Spider-Man appearing in the same movie!"

The announcement caused a stir in the press room.

Deadpool and Spider-Man together? While common in the comics, this was a shocking proposition for film.

Journalists, without waiting to be called on, bombarded her with questions, "Have you reached a conclusion?"

"When can we expect a Deadpool and Spider-Man movie?"

"Will they trade barbs in the film?"

Kara Faith tapped the microphone, quieting the room with its buzzing noise.

"Murphy and I have talked about this many times. We grew up reading comics, and we'd be thrilled to see Spider-Man and Deadpool meet. But it's not up to us. It depends on the 'food chain's' top brass. We're just responsible for execution."

Fans always want more, and both Kara Faith and Murphy knew they wanted not only Deadpool and Spider-Man together but also characters from Marvel and DC to crossover on the big screen.

However, while such crossovers are easy in comics, they pose many challenges in film.

Her announcement was more about generating buzz and attention. With "Spider-Man" being a hot topic, Sony Columbia wouldn't easily let anyone interfere with their successful series.

But as always, there's a gap between promotion and reality.

Later, Sam Raimi, in an interview, also mentioned Deadpool and Spider-Man, noting that Sony Columbia's executives were indeed considering it.

This news spread rapidly online, creating a buzz.

In the evening, Murphy appeared on a live broadcast during Fox TV's prime time, revealing many "secrets."

To attract attention, he didn't hesitate to drag Warner Brothers and DC Comics into the mix.

"Before planning 'Deadpool,' I approached DC Comics and Warner Brothers wanting to produce a series of superhero films based on DC characters. I had a detailed proposal and a story template that was completely different from current superhero movies. Unfortunately, DC Comics and Warner Brothers had their doubts and lacked confidence in me, directly rejecting my proposal. That's when I turned to 'Deadpool'…"

This interview, broadcasted on public television and quickly promoted online by 20th Century Fox, aimed to capture attention and garner more interest for "Deadpool."

However, Warner Brothers and DC Comics showed no willingness to cooperate; they updated their official blog on Saturday morning with a targeted message.

"We have no plans to produce R-rated superhero movies. The primary audience for superheroes is teenagers, and mature content is detrimental to their development. After the premiere of 'Deadpool,' a brawl among fans occurred outside the Hollywood Chinese Theatre, reportedly sparked by the use of mature dialogue from the film. Murphy Stanton should reflect on whether his R-rated superhero plan is truly appropriate…"

This statement sparked an online debate.

On Saturday morning, Kara Faith, pleased with the buzz, understood the importance of controversy for publicity. Having come from a journalism background, she knew how to leverage disputes for attention.

Walking out of the elevator in her high heels, she encountered nothing but warm smiles and greetings from everyone.

"Good morning, Miss Faith."

"Have a great weekend, Kara."

It seemed like every person in the Fox Building had become a supporter of Kara Faith.

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