Across the world, executives and marketing heads at Tora and Suzuki watched, eyes glued to their televisions, as KiShin's surprise announcement unfolded on Asahi TV. The tension was palpable, a mixture of curiosity and guarded apprehension.
For many in the industry, KiShin wasn't just a competitor; it was a force to be reckoned with. In Europe, the US, and even parts of Asia, KiShin's dominance had fostered a perception of the company as a powerful juggernaut, sometimes viewed with a degree of intimidation. Their influence extended beyond consoles and PC games, permeating marketing campaigns and even media coverage through outlets like "KiShin Power!" This perceived arrogance, born from prolonged success, had created a rift between KiShin and some of its rivals, especially in their overseas branches.
Tora and Suzuki, in particular, held KiShin at a distance. Their US and European executives often harbored low opinions of KiShin's aggressive tactics and perceived aloofness. However, amidst the general unease, a sliver of curiosity remained. KiShin's reputation for innovation was undeniable, and their surprise announcement held the potential to shake up the gaming landscape once again.
However, the tension in the air wasn't fueled solely by animosity. Software developers, while acknowledging KiShin's intimidating presence, also recognized their undeniable innovation and the opportunities their platforms offered. Not every company viewed them with fear; some saw them as collaborators, partners in pushing the boundaries of gaming.
This nuanced picture of the industry, with its complex relationships and diverse perspectives, was what made the KiShin reveal so captivating. Would it be another show of force, solidifying KiShin's dominance?
Tora and Suzuki, KiShin's long-standing rivals, had been feeling the heat for years. Both companies had seen their budgets bolstered by ambitious boards of directors, keen to challenge KiShin's dominance. This had led to significant investments in research and development, culminating in the creation of their own next-generation consoles: powerful 128-bit beasts tentatively slated for release in late 2000 or early 2001.
However, KiShin's unexpected reveal ignited a new fire in Tora and Suzuki's bellies. The threat of another KiShin behemoth looming on the horizon, shrouded in secrecy, spurred them to re-evaluate their strategies. Could they accelerate their own launches? Could they steal the thunder from KiShin's big reveal by bringing their own 128-bit offerings to market sooner?
---
Across Japan, living rooms and offices fell silent as TV Asahi broadcast KiShin's much-anticipated announcement. On the screen, a dazzling kaleidoscope of animations unfolded - vibrant 2D pixel art morphing into captivating 3D sequences, culminating in the iconic KiShin logo and a silhouette of Shinro Suzuki himself.
Shin emerged from the digital shadows, his youthful face beaming beneath a casually unzipped KiShin jacket. The shirt beneath featured a playful Super Mario pattern, his pants echoing the company's logo. It was a subtle nod to the gamer audience, a hint of the passion that fuelled KiShin's innovation.
"It's time," Shin declared, his voice resonating through millions of speakers. He paused, allowing the weight of his words to settle before continuing. "I've been observing the recent wave of exciting video game products, and I must say, I'm deeply impressed."
As if on cue, holographic projections materialized amidst the swirling digital landscape, mimicking the handheld designs of KiShin's two prominent competitors. Shin acknowledged them with a wry smile. "And of course, as the undisputed leader in the world of video games, KiShin wouldn't simply follow," he chuckled, a twinkle in his eyes. "No, tonight, we usher in a new era."
A collective gasp rippled through the viewers as the scene shifted to a treasure chest bathed in a mystical glow. Eyes glued to the screen, viewers held their breath. Gamers, in particular, leaned forward, anticipation etched on their faces.
With a flourish, Shin approached the chest and, with a theatrical snap, flung open its lid. Inside, nestled in plush velvet, lay a sleek, compact box. Slowly, deliberately, Shin lifted the box, unveiling its secrets to the enthralled audience.
As Shin carefully lifted the lid of the small box, a collective hush fell over the audience. Anticipation crackled in the air, fueled by the months of speculation and rumors that had preceded this moment.
As Shin unveiled the KSP, a sleek, compact handheld resting in his palm, anticipation hung thick in the air. Viewers zoomed in, eager to catch every detail. Dimensions flashed on the screen: 6.7 inches by 2.9 inches, just 0.9 inches thick. A generously sized 4.3-inch TFT LCD screen dominated the center, flanked by intuitively placed buttons on either side.
"This," Shin declared, holding the KSP aloft, "is the KSP."
Gamers squinted at the screen. The design seemed familiar, a handheld like those of the past, but with a wider, more immersive screen than Tora or Suzuki offered. A wave of relief washed over the Tora and Suzuki executives watching from their own screens - KSP's screen, while impressive, wasn't the groundbreaking leap they'd feared.
But their relief was short-lived. As Shin powered on the KSP, the KiShin logo and a flashy KSP animation intro blazed across the screen. Then, the KSP interface materialized, sleek and intuitive.
"Here, you can explore the possibilities," Shin said, his smile radiating confidence. "Music, for example."
Shin chuckled, selecting the music option. A melody filled the room, and the KSP's functionality began to win over even the skeptics.
Then, the bombshell. "Internet browsing," Shin announced, navigating to a KSP browser and going to KiShin website.
A collective gasp rippled through the audience. "Browsing on a handheld?" exclaimed a gamer, echoing the thoughts of millions.
Even Tora and Suzuki couldn't ignore the KSP's online capabilities. Though impressed, Suzuki held onto it's advantage: "We have touchscreen! Drawing on the go, something KSP can't offer."
"What about games?" The viewers, especially the gamers thought in unison.
Anticipation crackled in the air as Shin addressed the elephant in the room. "What about games?" he asked, his voice echoing the unspoken question on everyone's mind.
He navigated to the games category, a dazzling array of icons filling the screen. "We've pre-loaded a selection of free titles, including this one." Shin selected "Angry Birds," and the game materialized effortlessly.
A murmur of interest rippled through the audience.
The audience leaned closer, their initial skepticism giving way to genuine curiosity.
"So, how do you play?" he asked, his smile widening. "It's simple. Just use your fingers." He reached out, gently tapping the screen. Gasps erupted across the viewing world as the KSP's touchscreen sprang to life. Under Shin's fingertips, the slingshot was controlled, a slingshot ready to launch a feathery projectile toward unsuspecting pigs.