Sibilant Asset Management

The next day, Ves convened his confidants and invited a couple of other top executives such as Jake Altern, the chief operating officer, and the Primrose Mackarie, the chief financial officer.

All of them knew the company well. If Ves couldn't make them understand the principles he espoused, then no one could.

"Living Mechs. Partners for Life." Gavin rolled the phrase off his tongue. As a marketing specialist, Ves awaited his opinion most eagerly. "I like it. It possesses a good cadence. Hearing it conjures up the image that our mechs are enduring partners for our customers."

Not everyone agreed. Jake for example did not approve. "That's all well and good, but it still comes with the flaw that no one immediately has an idea what our mechs excel at. What does it mean that our mechs are partners for life?"