Netflix

Visual Novel Adventure became another genre that many video game entertainment companies wanted to adapt.

After a few weeks since the release of "Phoenix Wright: Ace Attorney," it was already becoming a trend in Japan, especially in Tokyo.

In fact, some TV Channels partnered with KiShin, such as TV Asahi, even reported that many lawyers recommended the game to children.

Some lawyers were even playing the game, and because of this, more and more people became curious about the visual novel adventure game...

But of course, when there is praise, there is criticism. The other TV Networks, such as NHK and Nippon TV, have TV shows that criticize video games. They mostly criticize KiShin video games, and they have experts that talk about the bad habits developed by playing too much video games.

Although NHK, Nippon TV, and other TV Networks were partners with Tora or Suzuki, the two companies that have a video games sector, NHK and Nippon TV were only partners for Anime production.

In fact, not only Tora or Suzuki, but other companies that have anime studios were partnered with TV Networks in Japan.

The reason for the major TV Networks in Japan to have negative opinions of video games was because after the growth of video games in Japan, the ratings of those TV Networks were affected.

As video games grew in popularity, many people played video games on the TV connected to the video game console. As a result, people's leisure time was not only TV Channels' entertainment shows anymore.

Now, there are video games, and it became another way for people's leisure time.

Although major TV networks can't significantly impact the entire video game industry, they can still criticize it and make people aware of the negatives associated with video games.

Now, with the Visual Novel Game "Phoenix Wright: Ace Attorney" gaining recognition, it has become a target for criticism. Major channels even invited lawyers to critique the game since it focuses on the world of lawyers.

However, this barely affects the game's sales. Moreover, even though they are the major TV networks of the country, KiShin has already established enough influence in Japan, particularly through Pokémon alone. With video games gaining popularity worldwide, local major TV networks in Japan can hardly do anything to hinder KiShin.

This realization has dawned upon the executives of Nippon TV, NHK, and other TV networks. To be honest, they find it challenging to believe that a small company five years ago has developed to such an extent. If they had known five years ago, they might have been able to suppress or even eliminate it. Five years ago, they would have never imagined that KiShin would become a globally recognized company.

What these individuals didn't anticipate was that KiShin would not stop growing. After several years, they would reflect on today and contemplate how rapidly KiShin could have expanded to such an extent.

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In the USA, KiShin has founded another company connected to entertainment, named "Netflix."

KiShin also established a website for the company where users can subscribe to different tiers of "Netflix" on a monthly basis. For $19 per month, subscribers can rent DVDs and video game CDs from "Netflix," with the company delivering the content by mail.

KiShin, or Shinro Suzuki, has been working on founding the company "Netflix" for a few months, and it was officially founded around the end of May 1996.

The "Netflix" service aims to provide entertainment through renting. Local DVD rentals had already emerged around the USA as DVDs gained popularity globally. With entertaining series and films being increasingly imported to DVDs, stores that traditionally distributed cassette tapes also started offering CDs. However, CDs were relatively expensive, ranging from $30 or more, depending on the film or series. To avoid wastage, stores distributing these DVDs began renting them out to customers.

The same principle applied to video games from KS1 or TSX Fusion, where the games were on CDs, making their prices higher than DVDs. Consequently, stores distributing video game CDs also adopted a rental system for customers.

Upon noticing this opportunity, Shin decided to capitalize on the situation and established a company named after a successful streaming service from his previous life, "Netflix." Unlike the "Netflix" in his previous life, this new venture would not only provide services for DVD films or shows but also extend its offerings to video games.

KiShin then began forging connections with distributors of DVDs stores and vendors. Leveraging existing ties in film and show distribution through KiShin Pictures, the company swiftly established a distribution network partnered with "Netflix." This network facilitated the realization of "Netflix" services, encompassing both films and video games.

Not only that, but KiShin also established distribution networks for video game retail stores, such as the company "GameStop." While it was a separate entity from KiShin, and KiShin didn't seem directly involved aside from owning a few shares, Shin's sister, Ruki, was the major shareholder of the company.

"GameStop" gradually expanded as a video game retail chain, starting in Japan and then spreading to Asia. Through connections, the retail company established dozens of stores in the USA.

Apart from "GameStop," there are other video game distributors like "Toys R Us" with whom KiShin already had connections. As a result, the video game CD renting service of "Netflix," especially through mail delivery, became even more feasible.

When it comes to delivery, logistics, and transportation networks, keep in mind that KiShin has Amazon practically at its disposal. Amazon has expanded to the point where it has established a delivery infrastructure, logistics operations, and warehouses at the core of its business.

So, KiShin's "Netflix" has also entered into a partnership with Amazon regarding transportation networks, logistics, and more, aiming to enhance the convenience and efficiency of the "Netflix" service.

With "Netflix" and Amazon in collaboration, Amazon actively promotes the "Netflix" website on its platform. Concurrently, while being partnered with Amazon, KiShin also promotes "Netflix" on its own websites, in stores, and within malls.