Gods mostly don't care about humans, not until the said human is in a contract with them.
Once a human signs a contract with them, the human becomes one of their followers, and no matter which god it is, they try to protect their followers, all because they know that the said human has potential.
They don't want to leave a follower with a considerable potential to die without even fulfilling his/her purpose.
But still, they will just try; if things get out of hand and they see themselves losing more than gaining by protecting a certain human, then they would just abandon them.
In the human world, however, some exceptions could make even the gods, who had yet to form a contract with them, to help them when needed.
These exceptions were hard to find, though; rarely ever seen.
One such exception was Alex—a guy who had many gods waiting to get a chance to get themselves unmuted.