Before they even got close their destination was clear. To some people, a place to hold a martial arts tournament might be a niche activity. Here, it was a large part of the sects wellbeing. Additionally, looking at the sheer size of the complex, it became clear why they were so willing to have a tournament for seemingly no reason.
There was a town near the stadium… and upon close inspection? It revealed that to totality of the tournament area was actually larger then the town itself. There were of course other nearby towns, but the closest one to the stadium was dwarfed by its presence. Not only did it have a large central fighting arena to soak up attention, but a number of smaller ones nearby as well.