Even though the reporters on the bleachers knew it was a kind of propaganda, no one could say anything, Jake was now about six feet tall, so all these things made him stand out and have his own style, not bad because he was the captain and the best player on his team.
At that time there were not many players who did something like Jake and used it with their own style, so it was quite original for a youngster to do it, not to mention that everything was something that could improve his performance on the court, so everything accepted very well.
Tiffany and Clara who were seeing this should be the people who were happier about it, even though they both had this idea they would never ask Jake to do it, which is why they both chose him as the face of the company even though he was so young.